Senior Analyst Product Marketing
Year Bengaluru, Karnataka, India
Job Description
As a Sr. Analyst, Product Marketing at Blume Global, you will be part of the team which is responsible for the global
go-to-market strategy for offerings within our digital supply chain platform. These include International and Domestic
Transportation Management Solutions. You are responsible for conducting market research, gather competitive
intelligence for developing targeted product messaging and positioning, identify unique value propositions, thought
leadership, analyst relations and marketing/sales enablement programs to sell into various market categories. You
collaborate with several teams, including marketing, sales, and product management, to drive adoption of our
offerings by supply chain professionals located globally. Ideally, you are a strategic thinker, highly collaborative, organized, and passionate about our solutions. You thrive
on delivering with urgency against aggressive targets and shifting priorities, and you can understand, translate,
and communicate complex capabilities into tangible business benefits and value propositions. Summary Key Focus Areas:
- Proposal Management - Help sales with proposals by understanding challenges, collaborating crossfunctionally with various teams to develop a winning proposal response
- Market Position ? develop product positioning and messaging that is clear, defensible and differentiates the product in the market
- Market Intelligence ? be the expert on the buyers, how they buy and their buying criteria; be the expert on the competition and how to beat them
- Product Launch ? plan the launch of new products and releases and manage the crossfunctional implementation of the plan
- Determine product specific GTM strategy
- Sales Enablement Content ? communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process.
- Discover key challenges faced by clients by working closely with sales and develop winning proposal response
- Develop the buyer's journey, define key offers, and determine go-to-market strategies, plans and programs.
- Drive key product launches within the relevant customer segment and industries
- Acquire deep insight into the markets with respect to customers, trends, and competition
- Leverage key customer insights and data to develop accurate, relevant, and impactful messaging, and work with internal teams to ensure its implementation across all channels
- Create customer personas/profiles, and identify and promote key use cases, which will help inform all
messaging and marketing activities - Create go-to-market collateral, sales material, and competitive intelligence information to drive demand and
enable the sales team; partner closely with cross-functional teams to deliver launch and campaign assets - Build relevant sales plays, and support the enablement team in global sales training efforts
- Turn customers into key evangelists; manage customer reference pipeline, leveraging the existing customer
base to speed the sales cycle - Be a subject matter expert and evangelist for the product through social media amplification, analyst, and public relations programs.
Product Marketing, Understanding the Customer/Markets, Analyst Relations, Competitive Analysis, Team Collaboration.
Requirements:
- 3+ years of Product Marketing/Marketing experience in a B2B SaaS enterprise software solution.
- Master?s degree in Business
- Supply Chain industry experience is a plus
- Energetic evangelist with a passion to drive market adoption of our products
- Expertise in written and interpersonal communications
- Strong collaborator and self-starter with the ability to assess and respond to competing and changing priorities
- Analytic mind & strong problem-solving capabilities with a proven ability to analyze concepts, strategic opportunities, and competitive threats
- Flexible and adaptable to changing priorities and deadlines
- Excellent organizational skills and a focus and attention to detail
- Presentation skills to communicate complex subjects, public speaking.
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Job Detail
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Job IdJD3075841
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationBengaluru, Karnataka, India
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EducationNot mentioned
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ExperienceYear