Job Description

Senior Analyst-Analytics & Insights - Marketing Excellence-Deloitte Support Services India Private Limited

The team consists of professionals focused on market and competitive intelligence, thought leadership, solution development, knowledge management, strategic planning, and commercialization to produce high-value offerings that generate bottom-line benefits for clients and the organization. Professionals work closely with their UK counterparts to identify business development priorities and influence overall organization strategy besides supporting client-relationship-building activities. The group plays a key role in communicating and commercializing the organization's perspective to a broad audience around the world.

Work you'll do

As a part of the team, you will be responsible for:

Work with other members of the Marketing Excellence team to help marketers to define the most appropriate KPIs to measure their campaigns. Advise marketers on tracking and where to access data to report on the performance of their campaigns. Proactively developing in-depth understanding of marketing processes and tools (such as CRM, client touchpoints tracker, and cross-channel dashboard), including their applications and the broader business and marketing impact. Guiding marketers on campaign data interpretation along with providing insights. Identifying trends, patterns, through analysis of aggregated marketing data across different channels and sharing insights. Leveraging AI appropriately to analyze data and extract actionable insights. Using expert knowledge of analytics tools to enable access to data or suggest solutions, including dashboard tools, Jupiter, or Excel spreadsheets. Providing measurement-related training to marketers and channel owners when required. Collaborating with other specialists in the Marketing Excellence team on other business intelligence data and provide insights (e.g., reputation, sentiment, SEO, competitor audits) when required. Managing project and reaching out to others in Clients and Markets where relevant, ensuring they are completed within agreed deadlines. Supporting other Brand and Marketing measurement initiatives.

Work Location: Hyderabad

Shift Timings: 11 AM to 8 PM

The team

Our Clients & Markets team provides exceptional client service and works to build long-term, mutually beneficial relationships. Our team members focus on what's possible and guide clients to opportunities while considering their business culture, organizational structure, resources and capabilities.

Qualifications Required:

4-6 years of experience in CMS, Campaign management, Digital marketing tools, reporting and CRM in a marketing environment. Understanding of digital marketing tools and channels (SEO, SEM, SharePoint, CMS, social media, Paid Advertising) as well as the metrics and what insights can be drawn from the individually and when combined with other metrics. Experience of using analytical tools (Adobe Analytics, Customer Journey Analytics, Google Analytics) and dashboarding tools (PowerBI, Tableau) Experience in data visualization, data crunching and data analysing. Understanding of data privacy relating to marketing data collection, usage and sharing. Strong interpersonal skills and ability to build relationships across cultures and in a virtual environment. Proactive approach to problem-solving. High level of integrity and ethical conduct. Open to sharing and receiving feedback. Good client management and relationship building skills. Clear written & oral communication skills Ability to work independently and as part of team to deliver value. Commercial acumen Strong attention to detail

How you will grow

At Deloitte, we have invested a great deal to create a rich environment in which our professionals can grow. We want all our people to develop in their own way, playing to their own strengths as they hone their leadership skills. And, as a part of our efforts, we provide our professionals with a variety of learning and networking opportunities--including exposure to leaders, sponsors, coaches, and challenging assignments--to help accelerate their careers along the way. No two people learn in the same way. So, we provide a range of resources, including live classrooms, team-based learning, and eLearning. DU: The Leadership Center in India, our state-of-the-art, world-class learning Center in the Hyderabad offices is an extension of the Deloitte University (DU) in Westlake, Texas, and represents a tangible symbol of our commitment to our people's growth and development. Explore DU: The Leadership Center in India.

Benefits

At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you.

Deloitte's culture

Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture that is inclusive, invites authenticity, leverages our diversity, and where our people excel and lead healthy, happy lives. Learn more about Life at Deloitte.

Corporate citizenship

Deloitte is led by a purpose: to make an impact that matters. This purpose defines who we are and extends to relationships with our clients, our people, and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. Learn more about Deloitte's impact on the world.

Our purpose

Deloitte's purpose is to make an impact that matters for our people, clients, and communities. At Deloitte, purpose is synonymous with how we work every day. It defines who we are. Our purpose comes through in our work with clients that enables impact and value in their organizations, as well as through our own investments, commitments, and actions across areas that help drive positive outcomes for our communities.

Our people and culture

Our inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ideas and perspectives, and bring more creativity and innovation to help solve our clients' most complex challenges. This makes Deloitte one of the most rewarding places to work.

Professional development

At Deloitte, professionals have the opportunity to work with some of the best and discover what works best for them. Here, we prioritize professional growth, offering diverse learning and networking opportunities to help accelerate careers and enhance leadership skills. Our state-of-the-art DU: The Leadership Center in India, located in Hyderabad, represents a tangible symbol of our commitment to the holistic growth and development of our people. Explore DU: The Leadership Center in India.

Benefits to help you thrive

At Deloitte, we know that great people make a great organization. Our comprehensive rewards program helps us deliver a distinctly Deloitte experience that helps that empowers our professionals to thrive mentally, physically, and financially--and live their purpose. To support our professionals and their loved ones, we offer a broad range of benefits. Eligibility requirements may be based on role, tenure, type of employment and/ or other criteria. Learn more about what working at Deloitte can mean for you.

Recruiting tips

From developing a stand out resume to putting your best foot forward in the interview, we want you to feel prepared and confident as you explore opportunities at Deloitte. Check out recruiting tips from Deloitte recruiters.
Requisition code: 310778