Job Description

Role and Responsibilities:

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We are looking for candidates with strong analytical thinking, business acumen, and experience in turning data into actionable insights to support both day-to-day operations and strategic decisions.

Strong

hands on knowledge of

marketing analytics and marketing frameworks.

Hands on tools like

Adobe Analytics.

Conduct

deep-dive analyses

to identify performance

trends, diagnose drivers

, and

uncover opportunities for process or strategy optimization

. Frame and test

data-driven hypotheses

, define KPIs and metrics to assess outcomes. Collaborate with stakeholders across business, product, and marketing teams to define analytics requirements and translate them into structured analysis Proficient in visualization using

Tableau, PowerBI with hands on SQL.

Lead regular and ad-hoc

reporting and insight generation

to support business-as-usual (BAU) activities. Provide actionable recommendations based on data trends,

statistical analyses

, and visualizations. Support design of

experimentation frameworks

and testing methodologies (e.g.,

A/B testing, pre-post analysis

). Document analytical approaches and ensure consistency and accuracy in data interpretation.

Technical and Functional Skills:

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BE/B.Tech or Bachelor's degree in Mathematics, Statistics, Economics, Computer Science or related field with

6+ years

of experience in data analytics or business intelligence. Strong proficiency in

SQL

for data querying and transformation. Experience in data visualization and dashboarding using

Tableau, Power BI

, or equivalent tools. Hands-on with

Excel

, and familiarity with scripting languages like

Python or R

(good to have). Solid understanding of

statistical techniques

and their applications in experimentation and optimization (e.g., A/B testing, regression analysis). Ability to independently explore data, structure analytical approaches, and present compelling narratives from data insights.

Strong knowledge of marketing analytics and marketing frameworks.

Able to analyze and conduct impacting driver analysis. Exposure to tools like

Adobe Analytics

* Strong business acumen and the ability to translate data into meaningful recommendations for business teams.