Job Description

Responsibilities:

We are seeking a highly experienced and strategic Senior Marketing Operations Analyst with 5-7 years of hands-on expertise in Salesforce Marketing Cloud (SFMC) and deep familiarity with Customer Data Platforms (CDPs). This role is ideal for a technically proficient professional who thrives in complex campaign environments and can lead advanced segmentation, personalization, and data integration efforts.
Experience with Salesforce Data Cloud (CDP) is preferred, though exposure to other platforms such as Snowflake, Adobe Experience Platform, or similar is also valuable.

Key Responsibilities

Develop and execute sophisticated

audience segmentation strategies

using

Data Extensions

,

Filters

, and advanced

SQL queries

. Design and optimize

multi-step Customer Journeys

using

Journey Builder

,

Automation Studio

, and

Marketing Cloud Personalization (MCP)

. Lead

CDP integrations

to enable unified customer profiles and support

real-time personalization

across channels. Manage and monitor

multi-channel campaign deployments

, including

email

,

push notifications

, and

web personalization

. Conduct rigorous

data quality checks

, resolve deployment issues, and ensure alignment with

data governance and privacy standards

. Partner with cross-functional teams (marketing, analytics, engineering, and design) to build scalable, data-driven solutions. Document campaign architecture, maintain deployment records, and contribute to

automation

and

data management best practices

.

Qualifications:

Required Qualifications (Must have)

6-7 years

of experience in

Marketing Operations

, with deep expertise in

Salesforce Marketing Cloud

. Proven experience with

CDPs

, ideally

Salesforce Data Cloud

, but also open to

Snowflake

,

Adobe Experience Platform

, or similar. Advanced proficiency in

SQL

and strong understanding of

relational data models

. Experience working with

JSON

for data handling, personalization payloads, and

API integrations

. Demonstrated ability to troubleshoot and QA complex segmentation logic, data extensions, and campaign workflows. Strong grasp of the

digital marketing ecosystem

, including tools, channels, and measurement strategies. Excellent

analytical skills

, attention to detail, and ability to thrive in a fast-paced, dynamic environment. Effective

written and verbal communication skills

, with the ability to translate technical concepts for non-technical stakeholders.

Additional Information:

Preferred Qualifications (Good to have)

Salesforce Marketing Cloud Email Specialist Certification

or equivalent. Working knowledge of

HTML/CSS

for email and landing page customization. Experience with

multiple CDPs

and data automation platforms. Familiarity with

data privacy regulations

(e.g., GDPR, CCPA) and compliance best practices. Ability to analyze campaign performance data to inform strategic decisions. * Experience activating

push notifications

and configuring

MCP payloads

.