Job Description

Location: Coimbatore, Tamil Nadu

Institution: Firebird Institute of Research in Management

Compensation: Best in the Industry + Performance-linked Incentives

Employment Type: Full-time | Middle level

Reporting To: Director / Head - International Programs

About Firebird Institute of Research in Management

Firebird Institute of Research in Management is one of India's premier B-Schools, offering an

AICTE-approved PGDM Program and an International MBA in collaboration with Multimedia

University, Malaysia. With strong industry connect, global partnerships, and emphasis on

experiential learning, Firebird is committed to nurturing future-ready leaders.

Firebird is now expanding its global education footprint through International Pathway

Programs, creating academic bridges for Indian students aspiring to study abroad.

Key Responsibilities

Marketing & Brand Visibility

- Plan and execute annual marketing, outreach, and branding strategies.

Lead digital + on-ground campaigns aligned with lead-generation goals. Ensure compelling content, presentations, and marketing collaterals.
School & Counsellor Outreach

Build strong relationships with CBSE/ISC/IB schools and education counsellors. Conduct presentations, fairs, parent sessions, and engagement events. Expand Firebird's reach into new cities and high-potential markets.
Recruitment & Conversion

Oversee the lead funnel--from inquiry to enrollment--ensuring smooth conversions. Coordinate closely with counselling, academics, and marketing teams. Design engagement journeys to improve conversion ratios.
Team Leadership

Lead and guide outreach executives and telecalling teams. Set targets, monitor performance, and build a high-energy, results-driven culture.
Data, CRM & Reporting

? Maintain dashboards, track leads, analyze ROI, and report insights. ? Provide data-driven strategies to strengthen recruitment outcomes.
Qualifications

MBA/PG degree (Marketing preferred). 5-8 years in education marketing, school outreach, or international recruitment. Strong communication, presentation, and relationship-building skills. Proficiency in CRM, Excel, dashboards, and digital marketing coordination. Multilingual ability preferred (English, Tamil, Hindi).
Why Join Firebird?

Lead the International Pathway Admissions vertical at a globally emerging B-School. High growth, high-impact role with visibility. Competitive salary + performance incentives.
How to Apply / Get Connected

Send your resume with contact details to:

preetha.fiis@firebird.ac.in | ?? +91 9943152911

Job Type: Full-time

Pay: From ?50,000.00 per month

Work Location: In person