-- a hands-on paid media specialist with deep expertise in
Meta/Facebook Ads
and a strategic understanding of multi-platform advertising. This role involves
owning end-to-end campaign strategy, execution, optimization, and reporting
, while collaborating with cross-functional teams to deliver impactful and scalable advertising outcomes.
The ideal candidate is analytical, innovative, and confident in translating data insights into actionable strategies that drive business results.
Key Responsibilities
Develop, implement, and manage paid media strategies across platforms (Meta, Google, LinkedIn, etc.).
Drive performance marketing initiatives aligned with client business goals.
Execute advanced
creative testing, audience segmentation, bidding
, and
funnel optimization
strategies.
Manage tracking and measurement infrastructure, including
Meta Pixel, Google Tag Manager, and Conversion APIs
.
Continuously analyze performance data and generate actionable insights for optimization.
Leverage
AI tools, automation, and analytics
to enhance efficiency and scalability.
Collaborate with consultants, creative teams, and analysts to deliver cohesive marketing campaigns.
Mentor and guide junior team members to ensure consistent execution quality.
Stay updated with evolving advertising trends, technologies, and platform changes.
Required Skills & Qualifications
3-6 years
of hands-on experience in
Meta/Facebook Ads
(cross-channel experience preferred).
Proven expertise in campaign setup, optimization, and data interpretation.
Strong analytical skills with the ability to derive insights from metrics and performance reports.
Proficiency in
tracking tools
, ad platforms, and
automation technologies
.
Understanding of
marketing funnels, attribution models, and conversion tracking
.
Excellent communication and presentation skills.
Experience mentoring or leading a small performance team is an advantage.
Why Join:
Strategic Impact:
Shape data-driven advertising strategies for high-growth clients.
Collaborative Culture:
Work with senior marketing consultants and cross-functional experts.
Growth Opportunity:
Accelerate your career through hands-on leadership and innovation.
Cutting-Edge Tools:
Operate with the latest in
AI, automation, and performance analytics
.
Job Type: Full-time
Pay: ₹100,000.00 - ₹200,000.00 per month
Work Location: In person
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