Job Description

- Job Title : Senior Ad strategist- Location : Gurgaon/Delhi - Experience : 3 - 6 years- Work Mode : Work From Office- Must have - Paid Media, Facebook Ads, Google Ads, Linkedin Ads, TikTok Ads, Growth Strategy, Content Analytics, Tracking Analytics, and Data Analytics.Roles and responsibilities - We're Looking For- 3-6 years of deep, hands-on paid media experience, primarily Facebook/Meta Ads, with exposure to Google Ads, TikTok, LinkedIn, or programmatic platforms.- Proven track record managing, optimizing, and scaling high-budget campaigns across complex client accounts.- Strong technical proficiency with paid media platform nuances, creative testing, audience targeting, bid management, and funnel optimization.- Working knowledge of tracking infrastructure, including Google Tag Manager, Meta Pixel, and conversion APIs, with an ability to implement and troubleshoot tracking setups across platforms.- Comfortable working alongside business consultants, translating strategic goals into executable campaign plans.- Data-fluent with ability to analyze campaign metrics, derive insights, and implement automation or AI-driven enhancements.- Effective communicator, able to explain technical performance details to non-technical stakeholders and clients.- Experience mentoring or managing junior paid media professionals is preferredWhat You'll Do First 30 Days - Strategic Onboarding & Alignment- consulting-first approach to performance marketing, including proprietary frameworks, playbooks, and campaign systems.- Understand how we integrate AI, automation, and analytics to drive performance across diverse client portfolios.- Collaborate closely with business consultants and other senior team members to align on client contexts, goals, and growth strategies.- Audit existing client campaigns to identify quick-win optimizations and strategic gaps.- Start contributing to strategic discussions and planning sessions for active and upcoming accounts.Next 60 Days - Ownership & Execution- Take over end-to-end ownership of paid media execution across assigned client accounts, including strategy, setup, optimization, and reporting.- Lead campaign planning and media buying with a cross-channel lens (primarily Meta, with Google/TikTok/LinkedIn as needed).- Implement advanced creative testing, audience segmentation, budget allocation, and bid strategies.- Use AI and automation stack to proactively enhance campaign performance.- Start mentoring junior Paid Media Executives and Analysts by reviewing their work and guiding tactical execution.Beyond 90 Days - Strategic Leadership & Innovation- Lead the paid media strategy for key accounts, ensuring alignment with broader business goals and measurable outcomes.- Develop and refine scalable campaign playbooks, tracking systems, and reporting templates.- Partner with creative; analytics, and tech teams to launch full-funnel performance marketing initiatives.- Contribute to thought leadership by introducing new testing ideas, platform innovations, and strategic frameworks.- Actively shape the evolution of the paid media function as we scale (ref:updazz.com)

Skills Required