Job Description

:About the RoleWe are seeking a Senior Programmatic Media Specialist with deep, hands-on experience in managing end-to-end programmatic advertising campaigns. This role requires mastery of industry-leading DSPs such as The Trade Desk, Xandr, and Amazon DSP, as well as strong command over ad serving, tracking, and brand safety tools including CM360 and Integral Ad Science (IAS).As a senior member of our media team, you will be responsible for leading the execution and performance of programmatic campaigns across multiple platforms, while also supporting creative trafficking, pacing, and forecasting. You will work closely with cross-functional teams to ensure campaign efficiency, innovation, and alignment with business goals.Scope of ResponsibilitiesEnd-to-End Campaign ManagementSetup, launch, and optimize campaigns across DSPs (The Trade Desk, Xandr, Amazon DSP)Monitor pacing, budgets, and key KPIs (CTR, CPA, ROAS, viewability, etc.)Implement A/B testing and real-time performance optimizationsCreative TraffickingManage ad trafficking in CM360 and push creatives to DSPsEnsure correct tagging, tracking, and QA of assets for seamless delivery and measurementReportingBuild and deliver detailed performance reportsAnalyze data to extract insights and make actionable recommendationsCollaborate with analytics and account teams to drive transparency and resultsCampaign ForecastingProject campaign delivery, spend pacing, and performance estimatesSupport media planning efforts by leveraging historical data and platform insightsRequired Skills and Experience5+ years of experience in programmatic media buying and campaign managementExpert-level experience with:The Trade DeskXandr DSPAmazon DSPCM360 (Campaign Manager 360)Integral Ad Science (IAS) or similar brand safety solutionsStrong proficiency in Advanced ExcelFluent in English, with excellent written and verbal communication skillsDemonstrated success managing campaign budgets, pacing, and performance metrics across channelsPreferred/Bonus SkillsExperience running social campaigns on:Meta (Facebook/Instagram)SnapchatYouTube (via Google Ads or DV360)Location: ChennaiBrand: ParagonTime Type: Full timeContract Type: Permanent