Job Description

About the

COOL

company

At the COOL company, we believe in creating a win-win environment where everyone benefits. We are committed to ensuring users, publishers, franchisees, and advertisers all have a better experience and achieve more than they ever thought possible through our innovation, advanced AI, groundbreaking advertising technology, and teams of inspired experts. Our every move, expansion, acquisition, and upgrade is done to provide that better experience for an ever-growing list of satisfied clients and users all over the world.





Brands under the COOL company include ADventori, a data-driven, creative ad server capable of personalizing, automating, measuring, and optimizing digital ads and placements for advertisers; Balihoo, a complete advertising management platform for franchise and network businesses; COOL Media, a managed service solution for agencies and brands to reach and measure audiences; Insticator, a premier SSP and engagement platform for publishers; and OKO Digital, delivering website and app publishers everything they need to maximize their ad revenue.





Collectively, the COOL company reaches over 350 million consumers monthly across their network of premium publishers and advertisers, including Disney, Hyundai, Air France, Kohler, Suzuki, Acer, Pearle Vision, Trek, Brita, Viking Cruises, MLB, Playmaker, Blitz, Evolve Media, and more. Under the former umbrella of Insticator, the COOL company is a proud 7x recipient of the Inc 5000 list of America's fastest-growing private companies, a 2x recipient of Deloitte's Fast 500, recognized on Crain's New York Fast 50 list, recognized by Digiday's Digiday Media Awards as a company working to modernize digital media, and awarded as one of AdWeek's Top 10 Fastest Growing Solution Providers globally.

Our Core Values

At the COOL company, we believe in being

C.O.O.L

.:

Creative -

we look to find solutions that others can't and new ways of doing things that are smarter, faster, better and more efficient.

Open-minded -

we're always evolving and keep an open mind as to new ways of doing things, new solutions and new processes that can help us.

Optimistic -

The glass is always half full :) as a growing tech startup we're always faced with new challenges, we overcome them because we see them as opportunities.

Leaders -

We look for drivers, people who like to set the pace of the organization, who don't simply go with the flow, you're setting a fast impact pace and holding others to it. We look for speed, impact, and setting the industry benchmark.



We creatively integrate new elements in innovative combinations, fueled by our optimism to drive success. Our open-mindedness allows us to embrace new ideas and approaches, empowering us to lead our industry through bold initiatives. That's the attitude we bring to work with us every day, and it's what we expect from everyone who works here.



That's just part of the values that drive us to greatness. We also believe in this trio of truths that inform every decision we make and everything we do:



Sleeves Up: At the COOL company, we provide you with the autonomy and creativity needed to own your role. We encourage iteration where necessary so that you can drive massive impact. 100% Viewability: the COOL company is passionate about open feedback at all levels of the company. This allows us to fail fast, create in real-time, and build an open company culture. Be Defiantly Great: We're defiant, and that's in our blood. Challenging the status quo is a central part of who we are. We're capable of much more than what others deem impossible.

About the Role

Our new SEM Associate is a high-energy, detail-conscious professional who can ramp up quickly to manage high performing campaigns and client-facing resource for Balihoo's most established clients. This position will report into the Associate Director, and will play an integral role in supporting the management, execution, and reporting for Google Ads, Meta and potentially other digital media channels; leveraging proprietary technology, automation, and data to drive amazing results for our clients.

Required Experience

Campaign creation, QA, activation and optimization of Google & Meta ads required; Experience with programmatic or other social ad platforms is a plus Keyword & Negative Keyword research and development Google & Meta ad creation, including copy optimization and A/B testing Experience pulling reports and creating tracking events within Google Analytics (GA4) Budget pacing and performance to KPIs Performance optimization through ad copy, keywords, bids, geo-targeting, and landing page strategy Developing and supporting reporting deliverables for clients (weekly, monthly, wrap reports) Up-to-date experience with all Google & Meta ad products (e.g.: Google PMax, LSA's)

The Ideal Candidate

5+ years experience with SEM and SEO for the US market Advanced knowledge of Excel (VLOOKUP, pivot tables, etc.). Experience in a client-facing role with US based clients. Ability to build genuine client, agency, and vendor relationships Strong analytical abilities, including drawing insights from client or media reported data Organization, writing and project management skills are a must Exceptional eye for detail Strong collaborator - will be working internally with operations, agency, engineering and product teams for successful campaign activation and execution Demonstrated curiosity, critical thinking, and problem-solving abilities Self-directed and enjoys taking initiative Must be fluent in English verbal and written communication

Cultural Competencies

Must be able to work primarily between the hours of 9:30 AM - 6:30 PM ET Must have a player/coach mentality, willing to both execute and lead Ability to juggle multiple projects concurrently and set and meet deadlines Skilled at receiving and providing direct feedback Collaborative mindset and great teamwork skills Entrepreneurial & adaptable; great learning skills Curious, research-minded, data-informed Able to search for possible solutions and apply them Creative confidence Proactive communicator A sense of humor and a love of online culture * Thrives in a start-up culture