Job Description

Greetings from Petals !!

We are seeking for a SEM Manager at Nirman Vihar Location. Interested candidates may WhatsApp their cv on 8800650053 or mail us on hr@petalsgroup.in

Job Summary:

We are seeking a results-driven

Search Engine Marketing (SEM) Specialist

to manage and optimize paid marketing campaigns across platforms such as

Google Ads, Facebook/Meta Ads, and WhatsApp Business Messaging

. The ideal candidate will be responsible for developing effective strategies, monitoring performance, and improving ROI through continuous campaign analysis and optimization.

Key Responsibilities:

Plan, execute, and manage

paid advertising campaigns

across Google Search, Display, YouTube, Facebook/Instagram, and WhatsApp. Perform

keyword research, audience targeting

, and competitor analysis to inform campaign strategy. Create and optimize

ad copy, creatives

, and landing pages for better performance and user experience. Monitor daily budget, impression share, quality score, and other KPIs to ensure campaign effectiveness. Analyze campaign performance and generate detailed reports using tools like

Google Analytics, Meta Business Suite

, and other analytics platforms. Collaborate with the design, content, and sales teams to align ad messaging with business goals. Stay up to date with industry trends, best practices, and platform updates.

Requirements:

Proven experience (1-4+ years) managing

Google Ads, Facebook/Meta Ads

, and

WhatsApp campaigns

. Strong understanding of

digital advertising metrics

(CTR, CPC, CPA, ROAS, etc.). Experience with

Google Analytics

, Google Tag Manager, and Facebook Pixel implementation. Familiarity with

WhatsApp Business API

, messaging automation tools, or CRM integrations is a plus. Excellent analytical skills and attention to detail. Strong communication and project management abilities. Google Ads and/or Meta Blueprint certifications are a plus.
Job Types: Full-time, Permanent

Pay: ?500,000.00 - ?600,000.00 per year

Benefits:

Flexible schedule Internet reimbursement Paid sick time Paid time off Work from home
Schedule:

Day shift
Work Location: In person