Job Description

About Careem
Careem is THE internet platform for the greater Middle East region. A pioneer of the region's ride-hailing economy, Careem is expanding services across its platform to include mass transportation, delivery and payments to become the region's everyday SuperApp. Careem's mission is to simplify and improve the lives of people and build a lasting organisation that inspires. Careem was established in July 2012, and was acquired by Uber in 2020. Careem operates in over 100 cities across 14 countries and has created more than one million employment opportunities in the region.

About Careem:
Careem is the internet platform for the greater Middle East region. A pioneer of the region's ride-hailing economy, Careem is expanding services across its platform to include mass transportation, delivery and payments to become the region's everyday SuperApp. Careem's mission is to simplify and improve the lives of people and build a lasting organization that inspires. Careem was established in July 2012, and was acquired by Uber in 2020. Careem operates in over 100 cities across 14 countries and has created more than one million employment opportunities in the region.
The Category Demand Management (CDM) Manager is responsible for driving category-level growth, pricing, and conversion by strategically managing demand-side levers. The role focuses on translating topline targets into actionable plans across assortment, pricing, and visibilityensuring both revenue and margin goals are achieved. This role serves as the bridge between Commercial (Buyside), Product, and Growth teams, ensuring that category health, profitability, and customer experience remain balanced and optimized.
Key Responsibilities:
Category & Revenue Ownership:

• Co-own category performance alongside Buy Side Managersacross Revenue, NMPO, conversion, and stock health.
• Build category-level GTM (Go-To-Market) plans aligning with business priorities, seasonality, and consumer insights.
• Ensure strong visibility and campaign readiness through collaboration with Merchandising and Events teams.

Pricing & Promotion Management:

• Develop and execute pricing strategies that optimize competitiveness and margin performance.
• Partner with the central pricing team to test dynamic pricing and run experiments.
• Evaluate promo ROI, margin dilution, and customer elasticity to guide tactical promotions.

Conversion & Growth Execution:

• Own conversion rate improvement across assigned categories through funnel analysis and growth experimentation.
• Work with Product and Merchandising to optimize search-to-Add-to-Basket (ATB) and enhance in-app discoverability.
• Identify opportunities for upselling, cross-selling, and higher AOV within categories.

Data & Performance Analytics:

• Track daily/weekly category metrics (Revenue, NMPO%, Conversion, Sell-through, Stock aging).
• Conduct deep-dive analyses to identify trends, gaps, and opportunities across SKUs, price bands, and traffic cohorts.
• Present business reviews highlighting actionable insights to leadership.

Cross-functional Collaboration:

• Work closely with Buyside, Growth & Marketing, Finance, and Product teams to ensure alignment across assortment, pricing, and execution.
• Partner with Product teams for pricing, search, and conversion tooling improvements

Key Metrics (KPIs)

• Category Revenue & NMPO %
• Conversion Rate (overall and by traffic source)
• Search-to-ATB %
• Promo ROI and Price Index
• Stock Health & Wastage %
• Category Margin and Growth vs Plan

Qualifications & Experience:

• 4+ years experience in e-commerce, revenue management, or category management, ideally within grocery or retail tech.
• Strong analytical mindsetproficient with Excel, SQL, and data visualization tools.
• Deep understanding of pricing dynamics, margin structures, and digital merchandising.
• Proven ability to convert insights into executable strategies that drive business outcomes.
• Excellent stakeholder management and communication skills across cross-functional teams.

Behavioral Competencies:

• Customer-first mindset balancing commercial outcomes with consumer value.
• Ownership & accountability proactive in identifying and solving category-level challenges.
• Analytical excellence data-driven decision-making and structured problem-solving.
• Collaboration & agility effective cross-functional partnership in a fast-paced environment.
• Innovation & experimentation constantly testing and learning to improve performance Progression.

Skills Required