Search Optimization Specialist

Year    TN, IN, India

Job Description

Location:

Chennai

Job Type:

Full-time | Day Shift (Mon-Fri)

Salary:

?15,000 - ?25,000 per month

About the Role



We are hiring a

Search Optimization Specialist

to strengthen our online presence and drive consistent organic growth. In this role, you will focus on improving search rankings, boosting website traffic, and enhancing digital visibility across all platforms. If you have a passion for SEO, data insights, and digital strategy, this position is perfect for you.

Key Responsibilities



Perform in-depth keyword research to identify high-value, relevant terms for SEO and content planning. Optimize on-page elements such as meta tags, URLs, header tags, and internal links. Improve website pages--including landing pages, blogs, and service descriptions--for SEO and user experience. Monitor website performance using Google Analytics, Google Search Console, SEMrush, etc. Generate regular reports on keyword rankings, traffic, leads, and organic growth metrics. Identify and fix technical SEO issues in collaboration with the development team. Track industry changes, algorithm updates, and SEO best practices. Conduct competitor and market analysis to identify gaps and opportunities. Work closely with content and design teams to plan SEO-aligned blogs, creatives, and marketing campaigns. Manage off-page SEO activities such as backlink building, directory submissions, and local listings. Support paid marketing initiatives by providing keyword insights and improving landing page performance. Execute local SEO strategies to boost visibility in region-based and geo-targeted searches. Assist with email marketing, social media promotions, and digital campaign tracking.

Skills & Qualifications



Bachelor's degree in Marketing, Mass Communication, Computer Science, or equivalent. 1-3 years of experience in SEO or Digital Marketing roles. Hands-on experience with SEO tools (Google Analytics, GSC, SEMrush, Ahrefs, Ubersuggest). Knowledge of digital ad platforms (Google Ads, Meta Ads, LinkedIn Ads) is an advantage. Strong analytical and problem-solving skills. Good understanding of technical SEO, on-page/off-page SEO, and content optimization. Proficiency in WordPress, MS Excel, and PowerPoint. Strong written and verbal communication skills.
Job Type: Full-time

Pay: ?15,000.00 - ?25,000.00 per month

Benefits:

Health insurance Life insurance Paid sick time Provident Fund
Work Location: In person

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Job Detail

  • Job Id
    JD4797693
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    TN, IN, India
  • Education
    Not mentioned
  • Experience
    Year