Job Description

Responsibilities:

• Develop search engine optimization strategies that increase the company's search engine results rankings
• Develop keyword plans through conducting keyword research on a regular basis to generate content ideas and optimize existing content
• Researching and implementing content recommendations for getting organic traffic
• Recommend changes to website architecture, restructuring page hierarchy, content, linking, and other factors to improve SEO positions for target keywords.
• Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Optimize web pages such as the homepage, landing pages, blog posts, product pages (on-page SEO) in terms of improving content quality, keyword optimization, and user experience to boost organic search rankings
• Manage SEO-related assets, tools/platforms including Google My Business, Google Search Console, Google Analytics, Google Keyword Planner, Ahrefs, Semrush, Majestic, Screaming Frog
• Collaborate with others within the marketing department to manage SEO strategy
• Conduct regular technical SEO audits and work with the web development team to fix technical website issues that may negatively impact organic search rankings
• Conduct full-scale SEO audit (technical, on-page, and off-page) on both mobile and desktop website versions to provide recommendations for improvement in key areas such as keyword optimization on meta tags and images, content quality, and link building
• Execute link building campaigns through the creation and promotion of linkable assets, outreach, and submission-based link building
• Analyzing keywords and SEO techniques used by competitors
• Perform competitive analysis to benchmark current SEO performance against competitors and devise strategies to surpass competitors
• Keep up to date with the latest SEO trends, search algorithm updates, and new SEO tools and best practices

• One to five years of full-time experience in digital marketing or advertising (digital experience required)
• Superior communication skills, both internal and client-facing
• Strong relationship management, organizational, and project management skills
• Ability to work effectively with a variety of internal teams and business groups, including Creative, Media and Technical Delivery Specialists
• Ability to identify opportunities for growth and incremental opportunities with client partners
• Strong interest in technology or digital marketing