Job Description

Job Requirements : - Develop optimization strategies that increase the company\'s website search engine results rankings.- When conducting paid search campaigns, the SEO Specialist will execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI.- Manage the expenses of SEO campaigns, staying on budget, estimating monthly costs and reconciling differences.- Closely collaborate with web development team to ensure SEO best practices are followed throughout website content.- Work with editorial and marketing teams to drive SEO in content creation and content marketing.- Take responsibility for page optimization for search engine marketing.- Perform ongoing keyword research, discovery and optimization for new relevant keywords to use throughout the company website and marketing materials.- Research and implement search engine optimization recommendations.- Create and execute link building strategy.- Change website architecture, content, linking and other factors to improve SEO positions for target keywords.- Determine measurable goals that demonstrate improvement in marketing efforts.- Monitor daily performance metrics with SEO tools such as Google analytics to understand SEO strategy performance.- Collaborate with others within the marketing department to manage SEO strategy.- Write compelling and high-quality website content, including blog posts & page descriptions to improve website search results. Core/Technical Skills : - Proficient in SEO tools like Google Search Console, SEMRush, KWFinder, Ahrefs, Netpeak Spider, Sellics etc.- Sound comprehension of performance marketing conversion and online customer acquisition- Experience with A/B and multivariate experiments- Proven SEM experience managing PPC campaigns across search engines.- Knowledge of ranking factors and search engine algorithms.- Knowledge of keyword research and data mining tools. People Skills : - Excellent communication & relationship skills- Time management- Critical thinking, Proactive listening and Prioritization skills (ref:updazz.com)

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