Key Responsibilities:- Keyword Research: Identifying relevant keywords that potential customers are using to search for products or services related to the business. - On-Page Optimization: Optimizing website content, meta descriptions, and other elements to improve search engine ranking. - Technical SEO: Ensuring the website is technically sound, with fast loading speeds, proper site structure, and mobile-friendly design. - Link Building: Developing strategies to acquire backlinks from other reputable websites, which helps boost the website's authority and ranking. - Content Strategy: Creating and optimizing content that is both engaging for users and optimized for search engines. - Performance Analysis: Monitoring website traffic, keyword rankings, and other metrics to assess the effectiveness of SEO strategies and identify areas for improvement. - Staying Updated: Keeping up-to-date with the latest changes in search engine algorithms and SEO best practices. - Collaboration: Working with other teams, such as content creators and web developers, to implement SEO strategies. Skills and Qualifications:- Proven experience in SEO, including on-page and off-page optimization.- Strong understanding of search engine algorithms and ranking factors.- Proficiency in using SEO tools like Google Analytics, Google Search Console, and other relevant platforms.- Excellent analytical and problem-solving skills.- Strong communication and collaboration skills.- Knowledge of HTML, CSS, and JavaScript is often preferred. (ref:updazz.com)
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