A passion for digging into websites and searching problems of unknown
origin to identify root causes and specify the techniques, tools, or teams
required to solve them.
The ability to blend, synthesize and interpret data from multiple sources such
as crawls, log files, search consoles, analytics, and internal databases to
make recommendations for optimization and technical adjustments.
A solid foundation of SEO principles from semantics and search intent to
SERP features and link equity.
A deep understanding of technical SEO factors for large sites: architecture,
canonicalization and redirects, internal linking, markup and schema,
dynamic/asynchronous content, UI/UX, and performance.
Confident and can communicate well with a combination of humility and
eagerness to collaborate with teammates. We want a specialist that we can
learn from.
As an SEO Specialist you will:
Improve clients rank in major search engines
Master architecture, taxonomy, and technical constraints of our B2B websites.
Track and analyse technical factors affecting search visibility and index
coverage, providing insight and recommendations for improvement.
Discover, document, and report on potential systemic technical problems in
indexability, canonicalization, redirects, HTTP errors, etc.
Track and report on search robot activity through log file analysis.
Identify website performance and crawlability issues and opportunities,
through the analysis of sitemaps, crawl goals, page rendering, and timing.
Work with our product owner and development teams to execute changes
that help search engines crawl and index our site more effectively.
Check on On-Page(copywriting, internal linking, etc.) and Off-Page
(link-building, guest posting, etc.) SEO.
Develop new methods, reports, and tools to help the SEO team work more
effectively and efficiently.
Investigate and analyze the SEO strategies of our competitors, particularly
under-the-hood exposing gaps that may pose threats or opportunities.
Your Profile:
Bachelor's degree in IT, Engineering, Marketing , or equivalent.
Anownerwith3+years of experience in hands on display and video
advertising, media buying, and brand lift studies, ideally at a B2B Tech
company (or client).
Previous experience with B2B SaaS websites.
Previous professional experience driving B2B/B2C acquisition with
campaigns across Paid Social
You are an excellent communicator and creative thinker, with an ability to use
data to inform all decisions
Proficiency in marketing automation to generate traffic, convert visitors into
leads, and then nurture them (using dynamic workflows) into converted
customers.
Experience building a comprehensive Digital Marketing strategy from the
ground up, applying strategies of non-traditional creative solutions, funnel
optimization, and growth
Proven success managing Online Marketing and CPC, CPA, and CPM cost
models on Paid Social.
Strong analytical skills for robust data-driven decision making with experience
in distilling volumes of data into simple KPIs and tracking, telling stories using
data.
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