Role & Responsibility:-- Development of SEO strategies, consulting and executing SEO tactics, as well as development of training programs for our clients to allow them ongoing success in natural search marketing.- Lead and develop an experienced SEO team to drive successful client engagements and natural search results for our clients.- Understanding and adherence to search engine algorithms, shifts, requirements, and best of breed SEO- Keyword research strategies (terms, head/tail, user intent, etc)- Site structure analysis, navigation, page construction and additional site audits recommendations for optimal search engine friendliness & indexing- On-page optimization including content development strategies supported by professional copywriting (meta tags, content relevancy, keyword integration, semantic relevance, etc)- Work with the development team to ensure SEO, SEE, Digital Marketing best practices are properly implemented on newly developed website- Work with editorial and marketing teams to drive SEO in content creation and content programming- Link building strategies and execution; including viral and buzz-oriented efforts- Should have knowledge about Social Media, advanced knowledge of Google Analytics.- Knowledge about LOCAL SEO will be especially important, knowing all the details about local ranking factors, such as Google Local optimization, citations, and others is essential for this position.- Client reporting, analytics, Key Performance Indicators, and metrics for client evaluation (ref:updazz.com)
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