Job Description

*JD: Digital Marketing Specialist* We are seeking a motivated and skilled Digital Marketing Specialist to join our team and contribute to the success of our digital marketing efforts. The ideal candidate will possess a strong understanding of digital marketing strategies, SEO techniques, and a keen interest in staying up-to-date with the latest trends in the digital landscape. As a Digital Marketing Specialist, you will collaborate with the content team, execute SEO strategies. *Responsibilities:* - Collaborate with the content team to develop and implement effective SEO strategies that enhance organic search visibility and drive website traffic. - Utilize a deep understanding of digital marketing concepts, including platforms such as LinkedIn, Facebook, and others, to enhance brand awareness and engagement. - Plan, execute, and optimize online advertising campaigns through platforms such as Google AdWords and Facebook Ads to maximize reach and conversion rates. - Manage various aspects of digital marketing, including Google AdWords, social media marketing, SEO, YouTube marketing, and more. - Conduct thorough research on digital marketing trends, keywords, and industry insights to ensure the effectiveness of strategies. - Demonstrate proficiency in the English language, both written and verbal, to create compelling and engaging content. - Leverage your SEO and digital marketing experience to drive improvements in online visibility and performance. - Utilize tools such as Google Tag Manager, Google Analytics, Keyword Planner, and Google Ads & Facebook Ads to monitor and analyze campaign effectiveness. - Identify opportunities for website architecture improvements, content enhancements, and strategic linking to improve SEO rankings for targeted keywords. - Stay informed about emerging digital marketing trends, tools, and technologies, and provide recommendations for their implementation. *Qualifications:* - Bachelor\'s degree in Marketing, Digital Marketing, Communications, or a related field. - Proven experience in digital marketing and SEO, with a track record of successful campaigns and improved search rankings. - Proficiency in using tools such as Google Tag Manager, Google Analytics, Keyword Planner, and managing campaigns on Google Ads & Facebook Ads. - Strong understanding of digital marketing concepts, including social media platforms (LinkedIn, Facebook, etc.), online advertising, and content marketing. - Exceptional research skills, with the ability to gather and analyze relevant information from the internet. - Detail-oriented mindset with excellent organizational and multitasking abilities. - Creative thinking and problem-solving skills to adapt to the dynamic digital landscape. - Strong communication skills to collaborate effectively with cross-functional teams. - Passion for staying up-to-date with industry trends and applying innovative strategies. - Certification in Google Ads and Google Analytics is a plus..

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