Job Description

Key ResponsibilitiesSEO (Search Engine Optimization)

Develop, implement, and manage effective

on-page and off-page SEO strategies

. Perform

technical SEO audits

and implement site improvements to boost performance. Conduct

keyword research, competitor analysis

, and maintain a keyword strategy aligned with business goals. Optimize website content, landing pages, and blogs for

organic growth

. Monitor and analyze

SEO performance metrics

, providing actionable insights and recommendations.

SEM (Search Engine Marketing)

Plan and execute

PPC campaigns

across Google Ads, Bing, and other platforms. Optimize

ad copy, targeting, and bidding strategies

to maximize ROI. Track and report

ad performance

, adjusting strategies for better conversion rates.

Analytics & Reporting

Use tools such as

Google Analytics, Google Tag Manager, Search Console

, SEMrush, Ahrefs, or similar platforms to track performance. Prepare detailed

monthly performance reports

with insights and recommendations for continuous improvement. Conduct A/B testing for campaigns to enhance performance metrics.

Required Skills & Qualifications

Educational Background:

Bachelor's degree in Marketing, IT, Business, or related field (BCA, BBA, or MBA preferred).

Experience:

Minimum of

3 years

of proven experience in

SEO and SEM

with measurable results. Strong knowledge of

Google Analytics, Search Console, Google Ads, and Tag Manager

. Expertise in

technical SEO

, schema markup, page speed optimization, and keyword planning. Experience with

SEO/SEM tools

like SEMrush, Ahrefs, Screaming Frog, and Moz. Strong analytical and problem-solving skills. Excellent communication and presentation abilities.

Preferred Skills (Good to Have)

Experience with

content marketing

and

link-building strategies

. Familiarity with

social media marketing and remarketing campaigns

. Basic understanding of

HTML, CSS, and JavaScript

for technical SEO troubleshooting. Certifications such as

Google Ads, HubSpot SEO, or SEMrush certifications

.

Performance Metrics

Organic traffic growth percentage. Improvement in

keyword rankings

for targeted terms. ROI and CTR for

SEM campaigns

. Conversion rate improvements and cost per acquisition reduction.
Job Type: Full-time

Work Location: In person