Job Description

We are looking for a skilled and results-driven

SEO Specialist

to join our digital marketing team. The ideal candidate will be responsible for optimizing website content, conducting keyword research, implementing SEO best practices, and analyzing performance metrics to improve organic search rankings and drive traffic. You will work closely with content creators, developers, and marketing teams to ensure SEO goals are met across all platforms.

Key Responsibilities:

Conduct thorough keyword research to guide content teams. Optimize website content, landing pages, and blog posts for search engines. Perform on-page and off-page SEO activities. Manage and optimize Google Search Console, Bing Webmaster Tools, and other SEO tools. Analyze website performance using Google Analytics and SEO tools like SEMrush, Ahrefs, or Moz. Identify and resolve technical SEO issues (site speed, crawl errors, indexation, etc.). Build high-quality backlinks through outreach, guest posting, and other link-building strategies. Stay updated with the latest SEO trends, algorithm updates, and best practices. Collaborate with web developers and marketing team to implement SEO strategies. Provide monthly SEO performance reports and actionable insights.

Requirements:

Proven experience as an SEO Specialist or similar role. Strong knowledge of search engine algorithms and ranking factors. Proficiency in SEO tools (Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc.). Familiarity with HTML, CSS, and CMS platforms like WordPress. Analytical mindset with excellent problem-solving skills. Strong written and verbal communication skills. Knowledge of content marketing, PPC, or social media is a plus.
Job Type: Full-time

Schedule:

Day shift
Work Location: In person