Job Description

A job description for a Search Engine Optimization (SEO) specialist involves developing and executing strategies to increase a website's visibility and organic traffic. Key responsibilities include performing keyword research, creating and optimizing content, conducting on-page and off-page SEO, building backlinks, and analyzing performance data using tools like Google Analytics. The role requires collaborating with other teams and staying updated on search engine algorithms. Key responsibilities

Keyword research:

Identify and research relevant keywords to improve search rankings.

Content optimization:

Ensure website content, including copy and landing pages, is optimized for search engines and user intent.

Technical SEO:

Implement and monitor on-page and off-page SEO, including website architecture, content, and linking.

Link building:

Develop and execute strategies to build high-quality backlinks from reputable sources to increase website authority.

Performance analysis:

Use tools like Google Analytics to monitor website traffic, rankings, and user behavior, and generate performance reports.

Strategy development:

Create and implement SEO strategies to achieve business goals and stay ahead of competitors.

Collaboration:

Work with other teams, such as web developers, designers, and content writers, to ensure SEO best practices are followed.

Reporting and budgeting:

Manage campaign budgets and report on key metrics and ROI.
Required skills and qualifications

Proven experience as an SEO specialist or in a similar role. In-depth understanding of search engine algorithms. Proficiency with SEO tools and platforms, especially Google Analytics. Strong analytical skills. Excellent written and verbal communication skills. Ability to collaborate with cross-functional teams. Knowledge of content management systems is often preferred.
Job Type: Full-time

Pay: ₹18,000.00 - ₹30,000.00 per month

Work Location: In person