Job Description

Manage entire SEO life cycle

Develop keyword strategy for the targeted territory through conducting keyword research.

Generate content ideas and optimize existing content

Regularly track and monitor new and existing keyword ranking positions and devise integrated

marketing strategies to increase organic search rankings

Plan and oversee the entire website architecture, restructuring page hierarchy where necessary

Optimize web pages in terms of improving content quality, keyword optimization, and user

experience to boost organic search rankings

Hands-on experience working with different SEO/Marketing tools and platforms like SEMRush,

aHref, google keyword planner, google analytics etc.

Identify and close content gaps between company website and competitor content

Conduct regular technical SEO audits and work with the web development team to fix technical

website issues (e.g. slow page load speeds, page crawl errors, and duplicate content) that may

negatively impact organic search rankings

Conduct full-scale SEO audit (technical, on-page, and off-page) on both mobile and desktop

website versions to provide recommendations for improvement in key areas such as keyword

optimization on meta tags and images, content quality, and link building

Measure key SEO metrics such as organic traffic, ranking positions, domain authority,

engagement metrics such as organic return visits, new visits, time spend by user on specific set

of pages and provide recommendations for improvement

Perform competitive analysis to benchmark current SEO performance against competitors and

devise strategies to surpass competitors

Coordinate and work closely with the design, copy, development, and marketing team.

Manage the content publishing and marketing on internal and external channels.

Assist in marketing activities

Assist in social media marketing

Requirements and skills: -

Min. 2 to 4 years proven experience working in SEO - SMM role in IT Industry

Hands on knowledge of publishing content on various channels

Knowledge of various online SEO/Marketing tools and platforms

Good understanding and proven working experience of Google Analytics

Attention to detail

Good communication skills

Should be able to work independently with minimal direction

Expertia AI Technologies