Job Description

Some careers shine brighter than others.

If you're looking for a career that will help you stand out, join HSBC and fulfil your potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

HSBC is one of the largest banking and financial services organisations in the world, with operations in 64 countries and territories. We aim to be where the growth is, enabling businesses to thrive and economies to prosper, and, ultimately, helping people to fulfil their hopes and realise their ambitions.

We are currently seeking an experienced professional to join our team in the role of

Search Engine Optimisation Specialist

In this role, you will:

Graduation With Minimum Experience of 3- 5 years. Ensure all published content and pages are Search Engine Optimisation compliant. Support overall organic strategy by analyzing organic search performance and trends to find opportunities to drive incremental organic traffic from natural search engines and mobile app stores. Work with Acquisition and stakeholders to deliver Search Engine Optimisation best practices. Analyze and report project performance using Business Appropriate Analytic tools. Inform the Global Search Engine Optimisation team knowledge base. Interface with Content Production and Business Teams to deliver marke Search Engine Optimisation best practice. Competitor analysis and tracking to identify potential opportunities and how that can feed into the overall organic search strategy with a particular focus on non-brand product keywords. Make on-going improvement recommendations to market websites. Stakeholder management including working with different digital disciplines across multiple localities. Working as a team within market squads to ensure in page real estate is marked for their initiatives. The role holder shall also be expected to guide and lead team members from a functional perspective and help them build up a strong business understanding. Working with Analytics teams to deliver tagging and reporting metrics.

To be successful you will:

Proven Search Engine Optimisation Experience Generate comprehensive Search Engine Optimisation Audits, Demonstrable understanding of other traffic acquisition channels Strong understanding of onsite and offsite Search Engine Optimisation Experience of Analytics platforms and relevant Search Engine Consoles, Experience working with locally relevant keyword and optimization tooling. Experience and understanding of web publishing platforms, Technical background including knowledge of HTML, CSS, JavaScript beneficial. Familiarity working across multiple domains targeting different audiences beneficial. Knowledge of digital best practice, including Search Engine Optimisation , writing for web, optimization, and accessibility

You'll achieve more when you join HSBC.

www.hsbc.com/careers

HSBC is an equal opportunity employer committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and, opportunities to grow within an inclusive and diverse environment. We encourage applications from all suitably qualified persons irrespective of, but not limited to, their gender or genetic information, sexual orientation, ethnicity, religion, social status, medical care leave requirements, political affiliation, people with disabilities, color, national origin, veteran status, etc., We consider all applications based on merit and suitability to the role."
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Issued By HSBC Electronic Data Processing (India) Private LTD