Job Description

- Search Engine Marketing (SEM) Specialist

Location:

Indra Nagar

Salary:

?30,000 to 40,000 per month

Experience:

5-7 years

Role Overview:

We are looking for an experienced and results-driven

SEM Specialist

to manage, optimize, and scale our paid marketing campaigns across search engines and digital platforms. The ideal candidate should have in-depth knowledge of Google Ads, Bing Ads, keyword strategy, bidding, and campaign optimization to maximize ROI.

Key Responsibilities:

Plan, execute, and scale paid campaigns across

Google Search, Display, YouTube, Meta (Facebook & Instagram)

. Conduct detailed

keyword and audience research

to identify high-performing segments. Optimize campaigns daily for

CTR, CPC, CPA, and ROAS

performance metrics. Write and test

ad creatives, copy, and landing pages

in collaboration with design and content teams. Manage and track campaign budgets efficiently to

maximize ROI

. Conduct

A/B tests

for creatives, audiences, and bidding strategies. Generate regular

performance reports and insights

, with recommendations for continuous improvement. Collaborate with SEO, content, and analytics teams to ensure end-to-end marketing synergy. Stay updated with the

latest ad trends, tools, and platform policies

.

Key Skills & Competencies:

Proven hands-on experience in

Google Ads (Search, Display, YouTube)

and

Meta Ads Manager (Facebook, Instagram)

. Deep understanding of

audience targeting, bidding optimization, and funnel strategy

. Proficiency in

Google Analytics, Tag Manager, and conversion tracking setup

. Ability to create

data-driven campaign strategies

and actionable insights. Creative mindset with strong attention to detail in ad copy and visual alignment. Excellent communication, time management, and analytical skills.

Qualifications:

Bachelor's/Master's degree in Marketing, Digital Marketing, Business, or related field.

5-7 years of experience

in SEM and digital campaign management. Certification in Google Ads or related platforms preferred.

Employment Type: Full-Time

Job Type: Full-time

Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: In person