Job Description

Sr. PPC Executive will be responsible for performance of digital marketing activities of the assigned portfolio. You will be planning, implementing and managing all the Paid promotions for the assigned portfolio in alignment with overall business strategy and ensuring success of the portfolio assigned.

Roles & Responsibilities-

Planning holistic Digital Marketing Strategy for the assigned Portfolio to achieve assigned business objectives. Marketing Strategy, inclusive of - Budget planning across different digital channels, products and promotional strategy ; Performance KPIs; Timelines for returns; Milestones; review plans Coordinate and collaborate with other units of the marketing team (SEO, Branding, Communications, Business Analytics) to ensure efforts of all the units are aligned to and contribute to effectiveness of your paid promotions strategy. You are expected to penetrate and establish a stable revenue channel for your portfolio in geographical territories as per the business strategy. Planning and implementing testing on different input variables involved in digital marketing and identifying product positioning. Organisation is working on setting up a highly scalable marketing infrastructure, you will be expected to contribute towards the same. This will involve significant coordination with the Business Intelligence team to support BI Team with identification, testing, and analysis of varied variables involved in Business Development. Optimise marketing investments for the assigned portfolio towards the targeted returns Train and Support junior members in the team . You are expected to proactively communicate management regarding any support requirements in terms of resources or strategic guidance and support.
Job Type: Full-time

Pay: ₹25,000.00 - ₹60,000.00 per month

Benefits:

Health insurance Provident Fund
Work Location: In person