Job Description

:- Assist in the formulation of strategies to build a lasting digital connection with consumers- Plan and monitor the ongoing company presence on social media (Twitter, Facebook, Instagram etc.)- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness- Be actively involved in SEO efforts (keyword, image optimization etc.)- Prepare online newsletters and promotional emails and organize their distribution through various channels- Provide creative ideas for content marketing and update website- Collaborate to improve user experience- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)- Acquire insight in online marketing trends and keep strategies up-to-date- Maintain partnerships with media agencies and vendorsJob Requirements :- Graduate/Post Graduate with marketing or relevant field will be preferred- Proven experience as Digital Marketing Executive or similar role is mandatory- Excellent understanding of digital marketing concepts and best practices- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM- Working knowledge of ad serving tools (e.g., DART, Atlas) preferred- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)- Skills and experience in creative content writing- Analytical mindset and critical thinking- Excellent communication and interpersonal skills (ref:updazz.com)

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