Job Description

Communication :\xc2\xa0- Can articulate clearly in verbal and written EnglishRoles & Responsibilities :- Execute marketing plans (campaigns, live events such as webinars, seminars, networking events etc.) to help generate leads for the sales team- Build, scale, and optimize digital marketing channels including but not limited to SEO, SEM, Facebook, LinkedIn and more.- Translate the marketing strategy into funnel-focused marketing programs to acquire, engage and retain customers- Test, analyze, and scale experiments to improve key metrics across channels (e.g., landing pages, ad copy, creative, etc.).- Develop a strategy that combines both technical and content elements, to drive ongoing improvements in SEO and organic search results.- Measure, track, and optimize engagement from the top of the funnel throughout the customer journey to ensure marketing is accelerating sales efforts to close business.An Ideal Candidate will have :- A growth-oriented marketer able to manage and execute marketing campaigns including creatives, email marketing, tracking, reporting, stakeholders coordination and performance review- Well versed with the latest digital techniques and tools and latest digital marketing trends- Knowledge in working with B2B SaaS organizations in a growth-oriented marketing role would be highly preferred developing digital multi-channel campaigns- Solid understanding of LinkedIn, Facebook, Google ad platforms- Knowledge using Google Analytics, Google Optimize or similar- Comfortable using Google Sheets or similar for reporting, analytics- Understands the campaign data growth metrics- You are a creative marketing professional, preferably with a strong content creation and writing background.- You have the ability to develop engaging content for a wide range of audiences.You will be responsible for :- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.- Working with content marketing and design teams to create suitable content for each stage of a customer\'s digital journey.- Reviewing and optimising the design and content of all online assets including the company website and social media pages.- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.- Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.- Executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention.- Developing and managing the editorial calendar to ensure deadlines are met.- Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.- Managing relationships with external marketing agencies.- Ensuring consistency of brand voice, style and tone across all content.- Driving performance marketing via Facebook Ads, Display Ads, Customer Acquisition Funnel, Google Ad Words and SEO/SEM.- Working with other stakeholders to optimise the conversion funnel for specific traffic sources, campaigns, user segments etc. (ref:updazz.com)

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