Job Description

ob Summary:

We are seeking a highly skilled and data-driven

Paid Media Specialist

to manage and optimize paid advertising campaigns across Facebook, Instagram, and other social media platforms. The ideal candidate has deep expertise in Meta Ads Manager, understands audience targeting, and can create, monitor, and scale campaigns that drive measurable ROI.

Key Responsibilities:

Plan, execute, and optimize paid media campaigns on

Facebook, Instagram

, and other platforms like TikTok, LinkedIn, or Google (as needed). Conduct

audience research and segmentation

to target ads effectively. Develop compelling

ad creatives

in collaboration with the design and content teams. Monitor daily performance metrics (CTR, CPC, CPA, ROAS) and adjust strategies accordingly. Perform

A/B testing

on creatives, targeting, and bidding strategies. Implement

conversion tracking

and pixels to measure campaign success. Collaborate with sales, product, and analytics teams to align marketing objectives. Provide regular performance reports and actionable insights. Stay updated on platform changes, trends, and new advertising tools.

Requirements:

Must Know the Marathi Language. Proven experience managing paid campaigns on

Facebook and Instagram Ads Manager

. Strong knowledge of

retargeting, lookalike audiences, and funnel strategies

. Proficiency in

analytics tools

such as Facebook Analytics, Google Analytics, etc. Solid understanding of KPIs like

ROAS, CPA, CTR, CPM, LTV

. Experience with

eCommerce, lead generation

, or mobile app install campaigns is a plus. Creative thinking and attention to detail. Excellent communication and project management skills.
Job Type: Contractual / Temporary
Contract length: 3 months

Pay: ?10,000.00 - ?25,000.00 per month

Benefits:

Work from home
Language:

Marathi (Required)
Work Location: Remote

Expected Start Date: 09/08/2025