Job Description

Key Duties and Responsibilities:
Be a platform expert in one or more leading CDP solutions. Developer level expertise on Lytics,
Segment, Adobe Experience Platform, Amperity, Tealium, Treasure Data etc. Including custom
build CDPs
Deep developer level expertise for real time even tracking for web analytics e.g., Google Tag
Manager, Adobe Launch etc.
Provide deep domain expertise in our clients business and broad knowledge of digital marketing
together with a Marketing Strategist industry
Deep expert level knowledge of GA360/GA4, Adobe Analytics, Google Ads, DV360, Campaign
Manager, Facebook Ads Manager, The Trading desk etc.
Assess and audit the current state of a clients marketing technology stack (MarTech) including
data infrastructure, ad platforms and data security policies together with a solutions architect.
Conduct stakeholder interviews and gather business requirements
Translate business requirements into BRDs, CDP customer analytics use cases, structure
technical solution
Prioritize CDP use cases together with the client.
Create a strategic CDP roadmap focused on data driven marketing activation.
Work with the Solution Architect to strategize, architect, and document a scalable CDP
implementation, tailored to the clients needs.
Provide hands-on support and platform training for our clients.
Data processing, data engineer and data schema/models expertise for CDPs to work on data
models, unification logic etc.
Work with Business Analysts, Data Architects, Technical Architects, DBAs to achieve project
objectives - delivery dates, quality objectives etc.
Business intelligence expertise for insights, actionable recommendations.
Project management expertise for sprint planning