Job Description

Responsibilities

Develop effective marketing strategies focused on promoting our software solutions through content marketing, paid advertising, and social media marketing Plan, allocate, and control the budget for our future campaigns and product launches Define key marketing activities and goals to drive the acquisition of new customers and the retention of existing users Research market trends in specify industry and identify customer needs, pain points, and buying objections Identify the decision makers among our target audience and create a buyer persona that we will address with our marketing messages Work closely with the product development, social media, and copywriting team members to establish clear product positioning and messaging guidelines Develop marketing collateral and sales tool like brochures, datasheet, presentations and proposals. Oversee the execution of day-to-day promotional activities and ensure the quality and uniformity of our marketing assets (copy, blog content, social media posts, product leaflets, etc.) Track and analyze relevant analytics and report on ROI across different marketing initiatives to senior leadership Work with sales and account management teams for customer evangelists to create PR, media and marketing opportunities. Align campaigns, assets, communications and messaging to corporate branding initiatives.

Requirements

Bachelor's degree in Marketing/Advertising, Communications, or Business 5+ years of experience on software marketing projects (B2B and SaaS marketing experience will be considered an advantage) Working knowledge of project management software Experience with marketing automation software [HubSpot Marketing Hub, ActiveCampaign, or Marketo] Excellent communication and presentation skills Strong analytical and project management skills and superb attention to detail
Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹50,000.00 per month

Benefits:

Health insurance Provident Fund
Education:

Bachelor's (Preferred)
Experience:

Client Management: 5 years (Preferred) Marketing management: 5 years (Preferred) IT project management: 3 years (Preferred)
Work Location: In person