Job Description

Title: Salesforce Marketing Developer
Location: Bangalore, Mumbai, Gurgaon
Exp: 4 to 7 Years
:
Key Responsibilities:
1. Current-State Operations Assessment
o Analyze and document existing processes, systems, and campaign operations.
o Identify bottlenecks and opportunities for improvement in marketing automation.
2. Resource and Team Planning
o Determine the resources and skillsets required for project success.
o Draft role descriptions for required team members and support resource onboarding.
3. Campaign Operations
o Manage and optimize campaign operations, including audience segmentation, journey creation, and execution within SFMC.
o Ensure campaigns align with business objectives and best practices for personalization and automation.
4. Process Design and Documentation
o Support the creation of detailed process documentation for marketing workflows.
o Develop operational playbooks and ensure compliance with internal and external standards.
5. Consultation on Platform Management and Deployment
o Advise on Salesforce platform implementation, deployment, and integrations.
o Provide recommendations for platform configuration to meet specific business needs.
6. Final Training, Documentation, and Handover
o Deliver end-user training and create comprehensive documentation for ongoing operations.
o Ensure a smooth handover to internal teams with clear guidelines and support plans.
7. Post-Implementation Consulting
o Offer ongoing consulting and troubleshooting support as required post-implementation.
o Continuously assess and suggest improvements to processes and platform usage.
Qualifications:

• Bachelor's degree in Marketing, Information Systems, Computer Science, or a related field.
• 4 to 7 years of experience and minimum 4 years in SFMC
• Extensive experience with Salesforce Marketing Cloud (SFMC) - certifications preferred.
• Proven experience in campaign operations, marketing automation, and Salesforce platform deployment.
• Excellent communication and interpersonal skills.

Preferred Skills:

• Hands-on expertise with SFMC tools such as Email Studio, Journey Builder, Automation Studio, and Interaction Studio.
• Knowledge of SQL, AMPscript, and scripting for SFMC.
• Experience in multi-cloud integrations (e.g., Salesforce Sales Cloud, Service Cloud).
• Familiarity with GDPR, CAN-SPAM, and other compliance requirements for marketing communications.

Skills Required