Job Description

We are seeking an experienced Salesforce Marketing Cloud Developer to design, implement, and optimize data-driven marketing automation solutions. The ideal candidate will have hands-on expertise in SFMC, including Campaign Management, Customer Journeys, SQL, AMPscript, and Salesforce integrations. This role requires strong problem-solving skills, a customer-first mindset, and the ability to collaborate across marketing, sales, and technical teams.


Key Responsibilities

Develop, configure, and optimize marketing automation solutions using Salesforce Marketing Cloud. Build and maintain Journey Builder workflows, Automation Studio activities, Email Studio campaigns, Mobile Studio, and Cloud Pages. Create dynamic and personalized content using AMPscript and SSJS. Write complex queries in SQL to support automation, segmentation, and data transformation within SFMC. Implement marketing data models and manage Contact Builder / Data Extensions. Integrate SFMC with Salesforce CRM and other external systems using APIs and connectors. Ensure email deliverability, compliance, and industry best practices (IP warming, CAN-SPAM, GDPR, etc.). Monitor campaign performance and provide actionable insights through reports and analytics. Work closely with Marketing, Sales, and Product Teams to translate business goals into technical solutions. Maintain platform documentation, reusable assets, and scalable SFMC modules.

Required Skills & Experience

4+ years of hands-on experience in Salesforce Marketing Cloud development and administration. Proficiency in: + Journey Builder, Automation Studio, Email Studio, Cloud Pages
+ AMPscript, SSJS
+ SQL & Relational Data Models
+ REST/SOAP APIs and real-time integrations.
+ Knowledge of Pardot
+ Deep knowledge of Salesforce Sales/ Service/ Marketing cloud Platform
+ Proficiency in LWC, Apex, Salesforce Lightning and Visualforce
Strong understanding of Customer Segmentation, Personalization, and Lead Nurturing. Experience working with HTML/CSS, email rendering, and responsive templates. Ability to troubleshoot platform issues and optimize automation performance. Strong communication skills and experience working in cross-functional teams.

Preferred (Good to Have)

Salesforce Certifications such as: + Marketing Cloud Developer
+ Marketing Cloud Email Specialist
+ Marketing Cloud Administrator
Experience with CDP, Marketing Cloud Intelligence (Datorama), MuleSoft, Postman, or ETL tools. * Exposure to Marketing Cloud Personalization (Interaction Studio) is a plus.