with strong technical, analytical, and integration skills to support complex marketing automation across multiple business units. The ideal candidate will have proven expertise in SFMC development, API integrations, SQL, AMPscript, and Marketing Cloud Personalization (MCP).
Key Responsibilities:
Develop and maintain marketing automation in
SFMC
(Email Studio, Journey Builder, Automation Studio, Contact Builder, and MobileConnect).
Build and optimize
email and mobile campaigns
using
AMPscript
and
SQL
for dynamic personalization and segmentation.
Integrate SFMC with
external systems
via
REST/SOAP APIs
and troubleshoot data sync or automation issues.
Configure and manage
MobileConnect
, ensuring opt-in/opt-out compliance and integration with third-party tools.
Create and enhance
Marketing Cloud Personalization (MCP)
campaigns for real-time engagement.
Monitor
email deliverability
, resolve technical issues, and maintain data hygiene across extensions and SendLogs.
Maintain accurate
technical documentation
for integrations, automations, and workflows.
Required Skills & Qualifications:
Hands-on experience with
SFMC tools
,
AMPscript
,
SQL
, and
API integrations (REST/SOAP)
.
Experience in
MCP
and
MobileConnect
configuration and optimization.
Strong problem-solving and debugging abilities within complex SFMC setups.
Understanding of
email compliance
(GDPR, CAN-SPAM) and deliverability best practices.
Bachelor's degree in IT, Computer Science, or related field.
Preferred:
Salesforce certifications (Marketing Cloud Developer, Email Specialist) and experience with Osano or consent management tools.
Soft Skills:
Strong technical problem-solving and analytical mindset.
Excellent collaboration and communication skills.
Adaptable and detail-oriented with a focus on data quality and compliance.
Beware of fraud agents! do not pay money to get a job
MNCJobsIndia.com will not be responsible for any payment made to a third-party. All Terms of Use are applicable.