Job Description

Role : Salesforce Marketing Cloud Senior Developer
Company Name : WillWare Technologies
Work Model : Hybrid / Fulltime
Experience : 5+ Years
Work Location : Bangalore / Hyderabad / Noida / Delhi NCR / Chennai / Pune
Job Summary
We are looking for a Salesforce Marketing Cloud professional to design, develop, and execute scalable, personalized marketing campaigns across multiple channels. The role involves working closely with business and technical teams to deliver high-impact customer journeys and data-driven marketing solutions.
Key Responsibilities
Design and implement marketing campaigns using Journey Builder
Build and manage emails using Email Studio
Create and maintain Automations for data processing and campaign execution
Develop dynamic and personalized content using AMP script
Write SQL queries for audience segmentation and data extraction
Integrate Marketing Cloud with Salesforce CRM and external systems
Manage subscriber data, preferences, and consent
Monitor campaign performance and optimize engagement
Ensure compliance with data privacy and email regulations
Support deployments, testing, and post-production issues
Required Skills
Strong hands-on experience in Salesforce Marketing Cloud
Proficiency in AMP script and SQL
Experience with Journey Builder and Automation Studio
Knowledge of APIs and system integrations
Good understanding of marketing automation concepts
Strong communication and stakeholder management skills

Skills Required