Job Description

: Salesforce Personalization Developer (Marketing Cloud)

About the Role

We are seeking a highly skilled

Salesforce Personalization Developer

with deep expertise in

Marketing Cloud Personalization (Interaction Studio)

. The ideal candidate will be responsible for designing, configuring, and optimizing personalized customer experiences across web and email channels. This role involves both technical implementation and strategic consultation to help drive real-time engagement and tailored interactions.

Key Responsibilities

Configure and implement

Marketing Cloud Personalization (Interaction Studio)

, including data feeds, user profiles, and real-time behavioral tracking. Design and deploy

personalization campaigns

, rules, templates, and recommendation strategies. Collaborate with marketing and CX teams to translate business requirements into scalable personalization use cases. Develop personalized web experiences using

HTML, CSS, and JavaScript

. Build dynamic, data-driven content using

AMPscript

and

Server-Side JavaScript (SSJS)

. Integrate Marketing Cloud Personalization with other Salesforce Marketing Cloud components such as

Journey Builder

,

Email Studio

,

Mobile Studio

, and

CDP

. Leverage REST/SOAP APIs for data exchange, event tracking, and personalization automation. Support data ingestion processes, identity resolution, and profile unification for accurate personalization. Monitor personalization performance metrics and provide insights to continuously optimize engagement. Ensure adherence to

GDPR, CCPA

, and organizational data privacy standards. Collaborate with cross-functional teams including marketing, analytics, CRM, and engineering.

Required Technical Skills

Minimum 7+ years of work experience in Salesforce.com Projects. Should be expertise in Salesforce.com standard functionality and features (Sales, Services and Marketing), Apex Programming and Force.com Capabilities Should have 5+ years of experience in

Marketing Cloud Personalization (Interaction Studio)

.


Strong hands-on experience configuring

Marketing Cloud Personalization (Interaction Studio)

. Expertise in designing personalization strategies, decision rules, and recommendation logic. Proficiency in

HTML, CSS, JavaScript

for dynamic and personalized web components. Hands-on experience with

AMPscript and SSJS

for personalized email and web content. Understanding of

REST/SOAP APIs

, data modeling, and ingestion pipelines. Knowledge of user identity resolution, profile stitching, and behavioral data management.

Business & Functional Skills

Strong knowledge of

Audience Segmentation

, real-time interactions, and

Journey Builder

integration. Ability to analyze engagement metrics and optimize personalization strategies. Familiarity with

Customer Data Platform (CDP)

concepts and data-driven targeting. Understanding of data governance, privacy, and compliance requirements (GDPR/CCPA).

Preferred Certifications

Salesforce Marketing Cloud Developer

Salesforce Marketing Cloud Consultant

*

Marketing Cloud Personalization / Interaction Studio Accreditation