Job Description

Location:

Bangalore (Hybrid)

Experience:

2-5 years



Position Overview



We are seeking a skilled Salesforce Marketing Cloud (Pardot) Expert Professional with strong marketing expertise to lead the end-to-end deployment, configuration, and optimization of Pardot within our organization.

This role blends technical proficiency with strategic marketing insight to ensure successful marketing automation, streamlined lead management, and alignment with sales and marketing goals.



Key Responsibilities



Pardot Implementation & Configuration



Lead full-cycle implementation of Salesforce Marketing Cloud Account Engagement (Pardot), including discovery, solution design, configuration, testing, deployment, and training.

Set up and configure Pardot Business Units, connectors, user roles, scoring & grading rules, page actions, and automation rules.

Build and optimize Engagement Studio programs, email templates, landing pages, forms, and campaigns.

Integrate Pardot with Sales Cloud, ensuring proper field mappings, data sync behavior, and lead assignment rules.



Marketing Automation Strategy



Partner with marketing teams to translate business objectives into scalable automation workflows.

Develop lead nurturing and lead scoring models to enhance customer journeys and improve lead quality.

Provide guidance on marketing segmentation, personalization, and journey-based engagement strategies.

Advise on best practices for email marketing, compliance (CAN-SPAM/GDPR), and data hygiene.



Analytics & Optimization



Build dashboards and reports in Salesforce/Pardot to track campaign performance, lead funnel metrics, and ROI.

Monitor and optimize engagement programs, email deliverability, and conversion paths.

Conduct A/B testing and provide data-driven insights to improve marketing effectiveness.



Cross-Functional Collaboration



Work closely with sales, marketing, and operations teams to ensure alignment on processes and data flows.

Provide documentation, training, and ongoing support to internal stakeholders.

Collaborate with technical teams (Salesforce admins, developers, IT) to troubleshoot issues and support platform enhancements.



Requirements



Technical Skills



2-5+ years of hands-on experience implementing and managing Salesforce Marketing Cloud Account Engagement (Pardot).

Strong understanding of Salesforce Sales Cloud, campaign management, lead lifecycle, and CRM data structures.

Proficiency in Pardot assets:

landing pages, forms, automation rules, completion actions, Engagement Studio, and connectors.

Comfortable with HTML/CSS for email and landing page adjustments (nice to have).

Salesforce certifications preferred:

MCAE/Pardot Specialist

MCAE/Pardot Consultant

Salesforce Administrator (bonus)



Marketing Knowledge



Solid understanding of digital marketing, email marketing best practices, and customer journey planning.

Experience with segmentation, personalization strategies, and marketing metrics.

Ability to translate marketing goals into automated customer engagement programs.



Soft Skills



Strong analytical and problem-solving capabilities.

Excellent communication and stakeholder management skills.

Ability to manage multiple projects and deadlines in a dynamic environment.

Detail-oriented, process-driven, and proactive.



Preferred Qualifications



Experience with B2B marketing environments or account-based marketing (ABM).

Knowledge of data governance, lead routing strategies, or revenue operations.

Familiarity with marketing tools such as Google Analytics, advertising platforms, or CMS systems.

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Mention your current CTC? in LPA(Required)

Are you ready to join us immediately? We are looking only for an immediate joiner without a notice period(Required)

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Are you currently located in Bangalore? As we are looking only for local candidates, do not apply if you are located outside Bangalore(Required)

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Do you have hands-on experience with Salesforce Sales Cloud (Leads, Contacts, Campaigns)?(Required)

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Have you completed at least one end-to-end Salesforce Pardot (MCAE) implementation?(Required)

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Can you build and manage key Pardot assets (Engagement Studio, automation rules, contact lists, forms, emails)?(Required)

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Do you have experience configuring the Salesforce-Pardot connector and resolving sync issues?(Required)

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Notice Period(Required)

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90 days

Immediate joiner

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