Realatte Ventures is a fast-growing organization focused on creating seamless digital experiences through innovative marketing automation and CRM capabilities. We are looking for a Salesforce Marketing Cloud Developer to support the design, development, and optimization of our marketing automation journeys and campaigns.
Key Responsibilities:
Develop, optimize, and manage Salesforce Marketing Cloud (SFMC) components including Automation Studio, Journey Builder, Email Studio, Mobile Studio, and Cloud Pages.
Build and customize responsive email templates, landing pages, and microsites using
HTML, CSS, AMPscript
, and
SSJS
.
Create and implement
automated email journeys, customer segmentation, and personalized communication flows
.
Set up and maintain data extensions, audience segmentation, and relational data models.
Use
SQL queries
within SFMC to manage, clean, and transform campaign data.
Integrate SFMC with Salesforce CRM and other platforms using
APIs, Marketing Cloud Connect
, and other integration tools.
Monitor deliverability, campaign performance, and automation workflows while ensuring best practices.
Troubleshoot technical issues within automations, journeys, and campaign configurations.
Collaborate with marketing, CRM, and product teams to improve campaign effectiveness and customer engagement.
Key Requirements:
2-3 years of hands-on experience in
Salesforce Marketing Cloud development
.
Strong proficiency in
AMPscript, SSJS, HTML/CSS
, and
SQL
for data manipulation.
Experience with
Journey Builder, Automation Studio, Email Studio
, and related SFMC modules.
Good understanding of
Marketing Cloud Connect
and CRM integrations.
Experience working with segmentation, dynamic content, and personalization logic.
Familiarity with API-based integrations (REST/SOAP) is a plus.
Salesforce Certification in