Job Description

Key Responsibilities:

Develop and optimize marketing campaigns using SFMC modules like Automation Studio, Journey Builder, and Email Studio. Execute SMS and WhatsApp campaigns, ensuring accurate targeting and deliverability. Design and build Cloud Pages (Landing Pages, Microsites, Forms) with AMP script and SSJS for dynamic personalization. Integrate SFMC with external systems using REST/SOAP APIs for data exchange and automation. Implement and maintain scripts using AMP script and SSJS for advanced campaign logic and personalization. Collaborate with marketing, CRM, and analytics teams to deliver end-to-end campaign execution. Ensure best practices in coding, security, and data privacy, especially in finance sector contexts.

Required Skills & Experience:

5+ years of experience in Salesforce Marketing Cloud development. Proficiency in AMP script and SSJS scripting for personalization and dynamic content. Working knowledge of APIs (REST/SOAP) for integrations. Experience with Automation Studio, Journey Builder, and Campaign execution (Email/SMS/WhatsApp). Experience in developing Cloud Pages with interactive forms and personalized content. Exposure to campaign reporting and analytics within SFMC. Understanding of marketing processes and compliance needs in the finance industry is a plus.

Preferred Qualifications:

Salesforce Marketing Cloud Consultant Certification (preferred) Experience working on finance/banking projects. Familiarity with SQL for segmentation and data queries within SFMC.

Soft Skills:

Strong problem-solving skills and attention to detail. Good communication and collaboration skills to work with cross-functional teams. Ability to work independently in a fast-paced environment.
Job Type: Full-time

Experience:

Salesforce Marketing Cloud: 5 years (Required)
Work Location: In person

Speak with the employer

+91 8056953991