with 5-6 years of hands-on expertise in designing, developing, and deploying large-scale cross-channel marketing campaigns. Specialized in campaign migration, multi-market rollouts, and multi-BU Marketing Cloud implementations. Proficient in AMPscript, SSJS, SQL, Automation Studio, Journey Builder, and API integrations. Strong background in building scalable, modular templates, dynamic content, segmentation logic, and automation workflows. Adept at working with cross-functional teams, optimizing campaign performance, ensuring data accuracy, and maintaining compliance with GDPR, CAN-SPAM, and regional regulations.
Key Responsibilities & Achievements
Led end-to-end migration of legacy and multi-BU campaigns into new Salesforce Marketing Cloud environments, ensuring accurate data mapping, template standardization, and journey optimization across global markets.
Designed and deployed multi-channel journeys (Email, SMS, Push) using Journey Builder, implementing personalization and decision-based logic for improved customer engagement.
Built scalable templates, reusable content blocks, and AMPscript/SSJS-driven personalization, improving reusability and reducing template creation time by up to 30-40%.
Developed SQL-based segmentation models, automation workflows, and data transformation activities in Automation Studio for efficient campaign execution.
Configured and supported REST/SOAP API integrations for triggered sends, event tracking, lead capture, and external system data ingestion.
Managed Data Extensions, Attribute Groups, and relationships in Contact Builder to maintain a clean, scalable data model supporting global rollouts.
Executed multi-market campaign rollouts, aligning templates, branding, journeys, and segmentation logic across regions while ensuring governance and compliance.
Performed full QA lifecycle including rendering tests, journey scenario testing, personalization validation, data quality checks, and API testing.
Collaborated with global marketing, CRM, and data engineering teams to translate business requirements into scalable technical solutions.