Job Description

Location : Bangalore

Hybrid mode. (2 days work from office is mandatory)

Please find the JD below for your reference. We are searching for a Lifecycle Marketing Specialist to join our lifecycle marketing team. This role will be responsible for executing lifecycle marketing campaigns, from building, testing, and deploying, to reporting for all streams including: marketing campaigns, lifecycle campaigns, reengagement, drip and transactional emails.

Responsibilities:

Execute lifecycle ad hoc and automated marketing communications via multiple marketing channels (email, in-app message, push, SMS) for acquisition, retention, win back, and transactional purposes Monitor campaigns post-deployment to validate for completion and accuracy Conduct A/B testing in all channels to optimize content and design for enhanced performance Monitor and maintain running automated campaigns for accurate and efficient functionality Report on campaign performance and aim to hit KPIs and department goals

Qualifications:

3+ years' experience with Salesforce Marketing Cloud

2+ years' experience using and editing HTML

1+ years' experience using SQL and similar queries to analyze data Experience leveraging Salesforce Marketing Cloud Einstein AI a big plus Experience with Pendo or similar platforms (Braze, Swrve, etc.) a big plus Experience in setting up automated marketing communications Strong execution capability with high standards in a rapidly evolving business Bachelor's degree in marketing, business, communication, or other related field or equivalent experience High attention to detail
Job Types: Full-time, Contractual / Temporary
Contract length: 6 months

Pay: ?421,246.30 - ?1,682,972.48 per year

Benefits:

Commuter assistance Flexible schedule
Schedule:

Day shift Monday to Friday
Experience:

Salesforce Marketing Cloud: 3 years (Required)
Work Location: In person