Job Description

About The Company:ARA's client is a leading IT solutions provider, offering Applications, Business Process Outsourcing (BPO) and Infrastructure services globally through a combination of technology know how, domain and process expertise. Over the years we have left an indelible impression in the IT solutions domain with an impressive clientele and an extensive global presence. Our integrated solutions offering is aimed at creating value for our customers, helping them in improving their business processes with minimum hassles and capital outlays.The Role:We are looking for A Salesforce Marketing Cloud Developer is responsible for understanding business requirements and delivering technical solutions that optimize the Marketing Cloud automation platform.Key Responsibilities:Develop marketing initiatives utilizing the Salesforce marketing automation platform, performing activities such as audience selection, triggered send notifications, suppressions, segmentation and moreDesign new or enhance existing processes to support new marketing strategiesGather and confirm data specifications when gathering campaign informationSupport data architecture needs, designing and managing database structure, inbound and outbound data integrations, and APIxe2x80x98sSupport reporting efforts through data manipulation and integration with PowerBI and Google Cloud PlatformDevelop, enforce, and perform quality control activities and checksPerforms other related duties and participates in special projects as assignedWork with business and technology teams to gather functional and technical requirementsAnalyze requirements and provide leading practices in the design of the solutionParticipate in the creation and execution of test plans, strategies, and communicationsOversee the management of process documentationParticipate in client-facing meetings and document key decisions and action itemsKeep informed of the latest technology trends and innovations, especially in the areas of marketing automation, marketing resource management, digital asset management, web content management, mobile and social mediaSkills Required:Prior experience implementing full cycle projects in Salesforce Marketing CloudMinimum 5+ years of experience working in Salesforce Marketing Cloud products, including Email Studio, Mobile Studio, Automation Studio, Content Builder, Journey Builder and Personalization StudioExperience with Sales cloud as a CRM, Oracle and SQL based databased preferredAt least 3 years of experience as an email developer/technical resource on the Salesforce Marketing Cloud platform is strongly preferred Must have experience and understanding of relational databases and development competency around MS SQL Server, MySQLMust have experience with AMP scriptMust have experience with HTML, XML, Java, SOAP, and REST-based web services. CSS and jQuery frameworks preferredMaster with SQL and robust understanding of Marketing Cloud's contact data model and ETLFamiliarity with multi-org connector and Marketing Cloud APIProficient in Marketing Cloud Connect, data extensions, and integration with external systemsCreation and scheduling of automation activities in Automation StudioSalesforce Certifications: Marketing Cloud Email Specialist and Marketing Cloud Developer preferred; Marketing Cloud Consultant and Marketing Cloud Administrator certifications are a plusAble to demonstrate an understanding of the full range of customer information/data management systems and related processes and protocolsMust be able to think critically and creatively when developing solutionsHighly self-motivated contributor with a proven track record of obtaining results without significant direct report authority assigning tasksCapability to manage multiple priorities and tasks simultaneously; Easily adapts to new or different changing situations, requirements, or prioritiesInterpersonal & relationship building skills: ability to work well as an individual and within a teamPersonal drive to continually grow and enhance skills, knowledge, and scope of responsibilitiesDemonstrates solid verbal/written communication, listening, and communication skills with an ability to communicate across all employee and management levelsDisplays a high degree of initiative and effective organization and time management skillsStrong analytical ability and ability to work with dataCollaborative adapts to the diverse interests, styles, and perspectives of key playersExcellent organizational skills and attention to detailDetail & Quality-oriented, self-directed, with problem-solving abilityCertification:Marketing Cloud Email Specialist and Marketing Cloud Developer preferredMarketing Cloud Consultant and Marketing Cloud Administrator certifications are a plusQualifications & Experience:Bachelors degree in computer science, Information Systems, Computer Engineering, or Marketing with 6+ years of relevant work experience OR demonstrated ability to meet the job requirementsRequired Skills Content Builder, Email Studio, Automation Studio, Journey Builder, Contact Builder, HTML, CSS, AMP Script and SQL., subscriber Data, creating Lists, Data Extensions, Salesforce Marketing Cloud Developer, email developer, XML, Java,, SOAP, REST, Marketing Cloud ConnectEducational Qualification Bachelor's degree in computer science, Information Systems, Computer EngineeringApr 02, 2025Pay Rate2000000 - 2100000 INR Per Annum6 - 8 Years Exp.2 Vacancies

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