Job Description

Salesforce Marketing Cloud Developer
Position Summary:
We are looking for a Salesforce Marketing Cloud Developer with 3+ years of hands-on experience in designing, developing, and implementing marketing automation solutions on the Salesforce Marketing Cloud platform. The ideal candidate has deep technical knowledge of core Marketing Cloud tools (Email Studio, Journey Builder, Automation Studio, etc.), strong scripting skills (AMPscript, SSJS), and a passion for crafting personalized and impactful customer experiences.
Key Responsibilities:

• Marketing Automation Development:

• Design and implement personalized customer journeys using Journey Builder and Automation Studio.
• Create responsive and dynamic emails, templates, and landing pages using HTML, CSS, AMPscript, and SSJS.
• Data Management & Segmentation:

• Create and manage Data Extensions, audience segments, and perform data cleansing and manipulation.
• Write complex SQL queries for audience segmentation and reporting.
• API Integration & Customization:

• Develop and maintain REST/SOAP API integrations with Salesforce CRM and external platforms to streamline marketing workflows.
• Email Marketing & Campaign Execution:

• Deploy and monitor email campaigns using Email Studio, ensuring adherence to best practices for deliverability and performance.
• Perform A/B testing, monitor metrics, and optimize campaign performance.
• Platform Administration:

• Perform Salesforce Admin tasks, including managing user access, configuration, and platform settings.
• Troubleshooting & Optimization:

• Debug and resolve issues related to automation, personalization, or rendering.
• Recommend and implement performance enhancements based on analytics and customer behavior.
• Continuous Improvement:

• Stay current with Marketing Cloud updates, features, and digital marketing trends.
• Contribute to process improvement and innovation in marketing operations.

Required Skills & Experience:

• 3+ years of Salesforce Marketing Cloud experience (development & implementation).
• Strong proficiency with:

• AMPscript - for content personalization
• SQL - for data segmentation and manipulation
• SSJS/JavaScript - for scripting and automation
• HTML/CSS - for responsive design in email/landing pages
• Expertise in Marketing Cloud modules:

• Email Studio, Journey Builder, Automation Studio, Mobile Studio, Data Extensions
• Hands-on experience with REST/SOAP APIs for integrations
• Strong understanding of data modeling, segmentation, and marketing best practices
• Solid communication, problem-solving, and teamwork skills
• 7+ years overall IT experience, with 5+ years in software development

Preferred Qualifications:

• Bachelor's degree in Computer Science, IT, Marketing, or related field
• Experience with broader Salesforce ecosystem (e.g., Sales Cloud, Service Cloud)
• Exposure to additional languages: Python, Apex
• Knowledge of database management and data strategy
• Familiarity with marketing analytics tools beyond SFMC
• Strong project management and stakeholder communication skills
• Strategic mindset with experience planning customer journeys and marketing strategies

Salesforce Certifications (Preferred):
Candidates are encouraged to have or pursue the following certifications:

• Salesforce Certified Marketing Cloud Developer
• Salesforce Certified Marketing Cloud Email Specialist
• Salesforce Certified Marketing Cloud Administrator
• Salesforce Certified Marketing Cloud Consultant

Other Information:

• Involvement in IP warming, SAP, deliverability best practices
• Participation in release testing and sandbox environments
• Experience managing cross-platform marketing data pipelines is a plus

Skills Required