Job Description

About US:-

We turn customer challenges into growth opportunities.

Material is a global strategy partner to the world's most recognizable brands and innovative companies. Our people around the globe thrive by helping organizations design and deliver rewarding customer experiences.

We use deep human insights, design innovation and data to create experiences powered by modern technology. Our approaches speed engagement and growth for the companies we work with and transform relationships between businesses and the people they serve.

Srijan, a Material company, is a renowned global digital engineering firm with a reputation for solving complex technology problems using their deep technology expertise and leveraging strategic partnerships with top-tier technology partners. Be a part of an Awesome Tribe

Experience Range: 9

-15 Years

Role: Technical Architect

Role Overview

The

Salesforce Marketing Cloud Architect

is a senior technical leadership role responsible for designing and delivering scalable, data-driven, and personalized customer engagement solutions across Salesforce Marketing Cloud, Salesforce Personalization (Interaction Studio), and Salesforce Data Cloud (CDP).



This role bridges marketing strategy, data architecture, and technical execution--enabling clients to orchestrate real-time, personalized experiences across channels. The architect will collaborate with marketing, CRM, and data teams to define the future-state marketing architecture, integrate systems, and operationalize audience activation and personalization strategies.

Key Responsibilities

Solution Architecture & Technical Leadership

Serve as the

primary architect and trusted advisor

for Salesforce Marketing Cloud, Personalization (Interaction Studio), and CDP implementations. Define the

end-to-end solution architecture

-- spanning audience ingestion, identity resolution, segmentation, activation, and real-time engagement. Design integration frameworks between

Data Cloud, Marketing Cloud, and CRM systems (Sales/Service/Experience Cloud)

, ensuring unified customer data and seamless orchestration. Architect

personalization use cases

leveraging Interaction Studio (Personalization), including web and app behavioural tracking, decisioning, and real-time recommendations. Enable

cross-cloud activation

by integrating CDP segments with Marketing Cloud journeys, digital channels, and advertising destinations. Ensure

data privacy, consent management, and governance frameworks

are embedded into design.

Delivery Ownership & Execution Excellence

Lead discovery and design workshops with client marketing, data, and technology teams. Define technical design documents, data schemas, and API specifications. Oversee SFMC solution builds across

Email Studio, Journey Builder, Mobile Studio, Cloud Pages, and Automation Studio

. Build scalable personalization frameworks using

Einstein Recommendations, Einstein Engagement Scoring

, and

Personalization Recipes

. Support end-to-end implementation: data ingestion, transformation, campaign orchestration, and testing. Collaborate with data engineering teams for data integration pipelines between CDP and external data sources. Define and enforce

technical standards, performance best practices, and DevOps processes

(CI/CD, source control, automated deployment).

Client & Team Leadership

Act as a

Solution Architect

within client and internal teams--translating marketing goals into data and technology enablement plans. Partner with strategy and delivery leads to define

roadmaps for Marketing Automation, Personalization, and CDP maturity

. Guide cross-functional teams (developers, analysts, campaign specialists) through architecture and delivery best practices. Conduct enablement sessions to upskill client teams on platform capabilities and operating models. Support

pre-sales

and

RFP responses

through technical scoping, solution definition, and estimation.

Required Skills & Experience

Core Salesforce Expertise

10+ years

of total Salesforce experience, with

6+ years

hands-on in

Salesforce Marketing Cloud

Deep technical proficiency with: +

Marketing Cloud:

Email Studio, Journey Builder, Mobile Studio, Automation Studio, Cloud Pages.
+

Personalization (Interaction Studio):

Real-time decisioning, web/app personalization, behavioural tracking, and recipe configuration.
+

Data Cloud (CDP):

Data modelling, identity resolution, calculated insights, and activation to Marketing Cloud.
Strong command of

AMP script, SSJS, SQL, REST/SOAP APIs

, and external integrations. Hands-on experience integrating SFMC with

Sales/Service Cloud

,

Data Cloud

, and external systems via APIs or middleware (MuleSoft preferred).

Architecture & Data Skills

Strong understanding of

data architecture, segmentation strategy, and ETL pipelines

. Knowledge of

real-time data streaming and audience activation

frameworks. Ability to design for scalability, security, and compliance (GDPR, CCPA). Experience defining

enterprise marketing data models

and

customer identity resolution logic

.

Leadership & Consulting Skills

Proven experience leading multi-cloud implementations or transformation programs. Strong stakeholder management and communication skills--able to bridge business, marketing, and IT teams. Skilled at conducting workshops, whiteboarding sessions, and solution demos. Experience working in

consulting or agency environments

delivering across multiple clients and domains.

Certifications

Salesforce Marketing Cloud certifications

(Developer, Consultant, or Administrator).

Salesforce Certified Data Cloud Consultant

and/or

Salesforce Personalization Accredited Professional

preferred. Additional certifications across Salesforce Core Clouds or MuleSoft are a plus.

Nice to Have

Experience with

Journey orchestration across multiple channels and platforms

. Familiarity with

Adobe, Braze, or other marketing automation platforms

for comparative strategy. Exposure to

Customer 360 Data Strategy and Marketing Technology road mapping

. Awareness of AI-driven activation and predictive segmentation strategies.

Soft Skills

Highly collaborative, proactive, and results-oriented. Strategic thinker with a strong grasp of both

technical depth and marketing vision

. Strong analytical mindset with the ability to simplify complex data and architecture topics for business audiences. * Excellent presentation, written, and verbal communication skills.