Job Description

Job Responsibilities - Sales Trainer (GT & MT)

Industry:

FMCG - Beverages

Channels:

General Trade (GT) & Modern Trade (MT)

1. Training Program Design & Delivery

Design and deliver sales training programs tailored to GT & MT channel needs. Develop onboarding training modules for new sales hires, including field induction plans. Conduct regular refresher training sessions to improve product knowledge, soft skills, and sales capabilities.

2. On-Field Coaching & Market Development

Accompany sales team in the market for

on-field coaching

. Provide hands-on guidance on retail execution, sales pitch, objection handling, and visibility standards. Support sales reps in achieving KPIs like outlet coverage, order generation, and merchandising compliance.

3. Performance Tracking & Evaluation

Assess training effectiveness through performance metrics and on-ground execution. Identify skill gaps through field observations and address them with targeted training. Share monthly training effectiveness reports with relevant stakeholders.

4. Channel-Specific Focus

GT:

Focus on distribution build-up, range selling, secondary sales, retailer engagement, visibility execution, and beat planning.

MT:

Emphasize planogram adherence, in-store promotions, promoter effectiveness, and relationships with key accounts/store managers.

5. Content Development

Create relevant and engaging training content (presentations, videos, manuals, SOPs). Customize content for regional teams based on market maturity and brand focus.

6. Team Development

Conduct Train-the-Trainer sessions for field supervisors or area sales managers. Drive a culture of coaching and learning within the field force.

7. Collaboration & Communication

Work closely with ZSMs, ASMs, and Trade Marketing to align training initiatives with business goals. Coordinate with HR for training calendars, feedback mechanisms, and performance appraisals.

8. Behavioral & Soft Skills Training

Deliver sessions on communication, negotiation, time management, customer handling, and team collaboration. Promote a sales mindset and motivation among field staff.

9. Compliance & SOP Adherence

Ensure field teams understand and follow sales processes, reporting systems, and compliance standards.

Preferred Profile:

4-7 years of experience (

FMCG

or

Beverage

industry) Educational Qualification:

Graduate

(MBA preferred) Trainers with prior

sales experience

who are now actively training teams on-ground will be an added advantage

Key Skills & Expertise:

Exposure to:

GT

,

MT

,

HoReCa

,

E-commerce

,

Trade Marketing

Ability to manage

new joiners

from induction to KPI achievement Strong in

on-field coaching

and

one-on-one mentoring

Effective in giving structured

feedback

Comfortable interacting with employees at

all levels

If the above job role / requirement matches your profile, kindly share your CV at

hr.india@hellenergy.com

or

kshipra.nagwekar@nextgapex.com

Job Type: Full-time

Pay: ?500,000.00 - ?800,000.00 per year

Benefits:

Health insurance Provident Fund
Application Question(s):

Experience as a sales trainer in Beverage / Food / FMCG Industry? Experience of sales training in GT,MT,HORECA channel?
Education:

Bachelor's (Preferred)
Work Location: In person