Job Description

Job Title:

Sales & Tourism Development Manager (Spiritual & Wellness Retreats)

Location:

Hybrid (On-site coordination with Ashram + Remote Outreach)

Reporting To:

Trustee / Program Director / Operations Head

Role Purpose

The Sales & Tourism Development Manager is responsible for increasing visitors, retreat participants, and spiritual tourists to the Ashram by promoting its spiritual programs, retreats, seva opportunities, and wellness offerings--while preserving the sanctity, values, and discipline of ashram life.

This role blends sales strategy, relationship building, ethical marketing, and spiritual sensitivity.

Key Responsibilities

1. Tourism & Visitor Growth

Develop and execute strategies to increase footfall for:

Meditation retreats Yoga programs Spiritual tourism visits Pujan / Anushthan stays Seva & volunteer programs Identify domestic and international target audiences (seekers, yoga students, wellness tourists, groups, institutions).
2. Sales & Revenue Generation

Promote paid offerings such as:

Residential retreats Donation-based spiritual programs Group bookings Institutional visits Achieve monthly/quarterly visitor and revenue targets aligned with the Ashram's mission. Design ethical sales funnels (no aggressive selling).
3. Partnerships & Collaborations

Build partnerships with:

Yoga schools & wellness centers Travel agents & retreat facilitators Corporate wellness teams Spiritual tour operators Universities & cultural institutions Coordinate group bookings and long-term collaborations.
4. Lead Management & Conversions

Handle enquiries via:

WhatsApp Business Email Website forms Social media DMs Convert leads into confirmed visits through clear communication, follow-ups, and trust building. Maintain visitor databases and enquiry tracking systems.
5. Marketing Coordination

Work closely with the marketing/content team to:

Promote retreats, festivals, and special programs Support social media campaigns with sales insights Improve brochures, pitch decks, and visitor information Suggest storytelling approaches rooted in authentic spiritual experience.
6. On-Ground Coordination

Coordinate with:

Ashram administration Kitchen & accommodation teams Program facilitators Ensure smooth arrival, stay, and departure experiences for visitors. Collect visitor feedback for service improvement.
7. Ethical & Spiritual Alignment

Ensure all promotions:

Respect Ashram discipline, silence norms, and spiritual ethos Avoid commercialization of sacred practices Communicate donation structures transparently Act as a bridge between seekers and the spiritual environment.
Key Performance Indicators (KPIs)

Number of visitors per month Retreat & program occupancy rate Group bookings secured Conversion rate from enquiries Repeat visitors & referrals Partner collaborations established
Required Skills & Qualifications

Essential

Experience in sales, tourism, hospitality, or wellness retreats Strong communication skills (English + Hindi preferred) Ability to explain spiritual offerings clearly and respectfully Relationship-building and follow-up discipline Comfortable using WhatsApp Business, CRM tools, Google Sheets
Highly Desirable

Exposure to yoga, meditation, spirituality, or wellness tourism Understanding of Indian spiritual culture Experience working with retreats, ashrams, or NGOs
Personal Attributes

Calm, grounded, and respectful demeanor Alignment with spiritual values High integrity and transparency Service-oriented mindset Ability to balance sales goals with sacred space ethics
Compensation Structure (Suggested)

Fixed salary Performance-based incentives (linked to visitor numbers / bookings) Long-term growth opportunity within the Ashram ecosystem
Ideal Candidate Profile (Summary)

A professional who can invite the world to the Ashram--without disturbing its silence.

Job Types: Full-time, Part-time

Pay: ?35,000.00 - ?50,000.00 per month

Expected hours: 54 per week

Benefits:

Commuter assistance Health insurance Work from home
Work Location: In person