Job Description

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Job Title: Sales Strategist (M Level) - Grain Seeds Business

Department:

Sales & Marketing

Reports To:

Sales Head, Grain Seeds

Location:

Corporate Office with regular field visits

Education:

Master's degree in Agri Marketing or related field

Experience:

8-12 years in agri-input sales (preferably seeds) + exposure to strategic roles

(JD):

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The Sales Strategist will support the Sales Head and Marketing Head in designing, implementing, and monitoring strategic initiatives to drive business growth in the Grain Seeds segment. This role requires a strong understanding of rural agri markets, sales operations, and marketing analytics. The strategist will bridge field insights with corporate planning to create practical, high-impact sales strategies aligned with business goals.

Key Responsibility Areas (KRA):

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1. Sales Strategy & Planning

Support annual business planning with region-wise sales targets, resource allocation, and go-to-market strategy.
Analyze historical data and field trends to recommend sales tactics.
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2. Market Intelligence & Data Analysis

Track competitor activities, pricing, and promotions across regions.
Conduct sales analytics to identify opportunities and gaps at territory and product levels.
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3. Product Positioning & Launch Support

Collaborate with Marketing Head for product positioning, value proposition, and launch planning.
Design and track marketing campaigns (print, digital, field demos).
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4. Sales Process Optimization

Help define and standardize sales processes (coverage, call planning, CRM usage).
Suggest improvements in field execution and productivity metrics.
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5. Channel Strategy & Partner Engagement

Evaluate channel performance, suggest improvements in channel programs and incentive structures.
Support in identifying and developing new channel partners or distribution models.
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6. Sales Enablement

Develop sales kits, pitch decks, and training modules in coordination with Marketing.
Provide insights and recommendations to improve field sales team effectiveness.
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7. Performance Monitoring & MIS

Prepare and publish dashboards for weekly/monthly sales performance tracking.


Highlight deviations from plan and recommend corrective actions.

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Qualifications and Experience:

Bachelor's degree in Agriculture, Business Administration, Marketing, or a related field. A master's degree is a plus.


8 to 12 years of experience in sales coordination/ sales, in the seeds or agriinput industry.


Knowledge of regional agricultural practices and crop patterns across India is desirable.

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Key Attributes:

Ability to work in a dynamic, fast-paced environment.


Excellent organizational and time management skills.


Willingness to travel occasionally to zonal offices or field locations.


A team player with the ability to build strong relationships with internal and external stakeholders.

Additional Comments

Must Have- Seed Business Exposure is Must Analytical Skills / Data Analytics exposure is must