Job Description

Job Title: Sales Strategist (M Level) - Grain Seeds Business

Department:

Sales & Marketing

Reports To:

Sales Head, Grain Seeds

Location:

Corporate Office with regular field visits

Education:

Master's degree in Agri Marketing or related field

Experience:

8-12 years in agri-input sales (preferably seeds) + exposure to strategic roles

(JD):

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The Sales Strategist will support the Sales Head and Marketing Head in designing, implementing, and monitoring strategic initiatives to drive business growth in the Grain Seeds segment. This role requires a strong understanding of rural agri markets, sales operations, and marketing analytics. The strategist will bridge field insights with corporate planning to create practical, high-impact sales strategies aligned with business goals.

Key Responsibility Areas (KRA):

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1. Sales Strategy & Planning

Support annual business planning with region-wise sales targets, resource allocation, and go-to-market strategy.
Analyze historical data and field trends to recommend sales tactics.

2. Market Intelligence & Data Analysis

Track competitor activities, pricing, and promotions across regions.
Conduct sales analytics to identify opportunities and gaps at territory and product levels.

3. Product Positioning & Launch Support

Collaborate with Marketing Head for product positioning, value proposition, and launch planning.
Design and track marketing campaigns (print, digital, field demos).

4. Sales Process Optimization

Help define and standardize sales processes (coverage, call planning, CRM usage).
Suggest improvements in field execution and productivity metrics.

5. Channel Strategy & Partner Engagement

Evaluate channel performance, suggest improvements in channel programs and incentive structures.
Support in identifying and developing new channel partners or distribution models.

6. Sales Enablement

Develop sales kits, pitch decks, and training modules in coordination with Marketing.
Provide insights and recommendations to improve field sales team effectiveness.

7. Performance Monitoring & MIS

Prepare and publish dashboards for weekly/monthly sales performance tracking.


Highlight deviations from plan and recommend corrective actions.

Qualifications and Experience:

Bachelor's degree in Agriculture, Business Administration, Marketing, or a related field. A master's degree is a plus.


8 to 12 years of experience in sales coordination/ sales, in the seeds or agriinput industry.


Knowledge of regional agricultural practices and crop patterns across India is desirable.

Key Attributes:

Ability to work in a dynamic, fast-paced environment.


Excellent organizational and time management skills.


Willingness to travel occasionally to zonal offices or field locations.


A team player with the ability to build strong relationships with internal and external stakeholders.

Additional Comments

Must Have- Seed Business Exposure is Must Analytical Skills / Data Analytics exposure is must