Job Description

Role Overview

We are hiring an experienced FMCG Sales Representative to manage and grow sales of our Tea and Makhana range across Sikkim.

This is a field-intensive role requiring strong local market knowledge, territory experience, and retailer/distributor relationships.

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Key Responsibilities

1. Sales & Targets

Achieve monthly primary & secondary sales targets (Tea + Makhana). Drive market penetration and improve outlet availability. Plan and execute schemes, sampling, and push strategies.
2. Territory Coverage

Cover Sikkim route efficiently:
Gangtok, Namchi, Mangan, Soreng, Gyalshing, Pakyong, Rongli, Ranipool etc.

Minimum 25-30 productive calls per day. Onboard new retailers and reactivate non-moving outlets.
3. Distributor Handling

Appoint and manage distributors in key districts. Ensure proper stock levels, timely billing, and payment follow-up. Monitor distributor salesmen performance and beat plans.
4. Merchandising & Visibility

Install POS materials (wobblers, danglers, shelf strips). Ensure planogram execution, stock freshness, and expiry control. Support placement in cafes, hotels, supermarkets, and general stores.
5. Market Intelligence

Track competitor pricing, offers, schemes, and outlet movement. Share weekly updates from the field with photos & insights.
6. Reporting

Maintain accurate DSR (Daily Sales Report). Report secondary sales, outlet additions, route coverage, and visibility status.
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Candidate Requirements

2-5 years FMCG field sales experience (tea/snacks/spices/dry foods preferred). Strong knowledge of Sikkim market geography & retailer network. Proven track record of achieving targets. Strong negotiation & communication skills. Local candidates preferred or those currently handling Sikkim routes. Should be comfortable with extensive travel. Must own a smartphone for daily reporting.
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Salary & Benefits

Competitive salary based on experience Monthly sales incentives Fuel/Travel allowance Mobile allowance Growth path to Territory Manager within 12-18 months based on performance
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Interview Details

Venue:

Royal Ruby Local Head Office

Siliguri, West Bengal

(Exact address will be shared with shortlisted candidates.)

Interview Rounds:

1. HR Screening

2. Sales & Territory Assessment

3. Final Round with Sales Head / GM

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Who Should Apply?

Candidates working in FMCG field sales in Sikkim. Salesmen from tea companies, distributors, spices/snacks brands. Anyone with strong relationships with Sikkim retailers & wholesalers.
Job Type: Full-time

Pay: Up to ₹20,000.00 per month

Benefits:

Cell phone reimbursement
Work Location: In person