Job Description

Your role
As a Sales Engineer, your mission is to drive sales growth for our business by leveraging your technical expertise and understanding of customer needs. You will report to the Business Line Manager .This role requires a deep understanding of market dynamics, customer segmentation, and competitive landscape to drive market share and establish our brand among the top two in the Portable Air Products sector.
Key Responsibilities: * Territory Management:

• Develop and implement a comprehensive territory management plan to maximize sales and market penetration.
• Maintain and grow relationships with key customers and stakeholders within the territory.
• Mapping Full Potential of the Territory:

• Conduct thorough market analysis to identify potential customers and untapped opportunities.
• Create and maintain detailed maps of the territory to track sales activities and customer interactions.
• Identify Gap Areas for Presence and Improve Presence:

• Analyse market data to identify areas with low brand presence and develop strategies to enhance visibility and engagement.
• Implement targeted marketing and sales initiatives to bridge gaps and improve market coverage.
• Execute the Divisional Strategy of Grow the Core and Extend the Core:

• Align sales activities with the divisional strategy to grow core products and extend the product line.
• Collaborate with cross-functional teams to ensure cohesive execution of strategic goals.
• Channel Management:

• Guide, support existing dealers in defined territory and have regular reviews to ensure Territory coverage is done such that it improves presence and increases Hit Rate.
• Provide regular training to Dealer Sales Team for Product and Sales process and follow up on Lead shared through My PT
• Customer Segmentation:

• Segment customers based on various criteria such as industry sector, size, and purchasing behavior to tailor sales approaches.
• Develop personalized sales strategies for different customer segments to maximize engagement and conversion.
• Competition Presence Mapping - Direct & Indirect:

• Monitor and map the direct and indirect presence of competitors within the territory.
• Gather and analyze competitive intelligence to inform sales strategies and positioning.
• Competition Monitoring for Product Inputs, Sales Activities, Feedback to Marketing:

• Track competitor product offerings, sales activities, and market trends.
• Provide regular feedback to the marketing team to refine product positioning and promotional strategies.

9. Maintain healthy relationships with Channel Partners and maintain right stock and receivable levels as per company guideline
Applications are open till 15th July 2025
To succeed, you will need

• Bachelor's degree in Engineering, Business, or a relevant discipline.
• 4-5 years of successful sales experience in engineering, Capital Goods, or Construction Equipment industries.
• Strong analytical and strategic skills with the ability to think critically.
• Exceptional communication and persuasive capabilities.
• Ability to thrive both independently and collaboratively within a team setting.
• Proficient with CRM applications and Microsoft Office tools.

In return, we offer

• Culture of trust and accountability
• Lifelong learning and career growth
• Innovation powered by people
• Comprehensive compensation and benefits
• Health and well-being

Job location
This role is based at Delhi while being associated with our customer center in India (IN).
Contact information
Talent Acquisition Team of Power Technique Customer Center
Over 110 years of experience
Since 1901, CP has delivered reliability with a deep understanding of customer needs. We are a global manufacturer of high-performance power tools, air compressors, generators, light towers, and hydraulic equipment for professional and industrial applications. Our products are engineered for performance and lasting customer value. People. Passion. Performance. This is our promise.