Job Description

Date:

2 Jul 2025

Location:

IN

Company:

Coats

JD: Sales Officer - TLR

Loc: Mumbai

Job Purpose:

Meeting the territory's sales (both volume & value) and collection targets.
Form the vital link between the Company & its customers.

Principal Accountabilities:

Meeting the territory's sales & collection targets:

Breaking down zone targets into customer targets at the start of the month Visiting the customers as per the travel plan Booking orders when visiting the customers Checking stocks at customers place to confirm orders to be booked Providing order status information to customers Collecting cheques/DDs for collections Ensuring that customers pay as per pay term, hence, track payments on customer visits Sell complete product range Upgrade customers to premium products

Creating a demand for the company's products:

Engaging with buying houses personnel for product specification Visiting the merchandisers, production team along with the regular purchase managers Carrying the product promotion materials and making it available for the key decision makers Organizing for product presentations and seminars

Retaining existing customers:

Regular visitations as per the travel plan Attending to customer queries promptly Ensuring supplies in time Liaising with office to address administration issues like credit/debit notes, shipment details in case of delays, status of orders given Timely information about new products Sharing relevant product information on features, benefits, correct usage Maintain contacts in all relevant customer personnel in merchandising, design etc, other than purchase.

Prospecting for new customers in order to expand the customer base:

Obtaining new customer information through various means as newspaper, customer referral, website etc. Visiting new customers Visiting uncovered areas in existing territory

Market intelligence gathering:

Collecting competition information on new product launches, product prices etc .. from trade Assessing competition share at customers Gathering information on customers receiving specific recognition awards from competition for turnover etc. Keeping regular tabs on competition activities like presentations, seminars etc.. Gathering competition materials and tools from the customers and updating the decision makers

Implementing the company's market strategies at the grass root level:

Implement price increase Initiate direct supplies wherever possible

Offering coats sewing solutions:

Ensuring a high level of customer service at the front line level in terms of product & technical information Proper product recommendations / Thread advisory Handling customer complaints quickly and efficiently, with minimum damage to the company's image. * Timely submission of relevant reports