Job Description

Sales Officer




Department:


Sales


Work Location:





Grade:


O1/O2


Travel Required:


Yes




Reporting to:


Administrative:


ASM


Reported by:


None




Functional:




Minimum Job Requirements




Educational Qualification:


Any Graduation




Experience:


3 \xe2\x80\x93 5 yrs. in sales with exposure to Retail Sales and Distribution management in Footwear, FMCG or FMCD industry.




Any additional requirement:





Purpose of the Position (Job Summary)

• To drive secondary sales and act as interface between distributor and retailers and increase market share for our product at end user

• Sharing the in-demand not-in-stock details with the ASM and assisting ASM in planning for primary based on demand capture of focus NPDs and focus articles
• Management and timely resolution of the claims received by the company from the trade partners

• Assisting distributor to liquidate stock of low demand articles/sizes and following up with distributor to ensure retailer demand fulfillment and helping distributor resolve outlet service gaps
• Sharing distributor\xe2\x80\x99s market service feedback with ASM
• Resolving retailer complaints by investigating problems, developing solutions, preparing reports and making recommendations to ASM.

• Seeking ASMs counsel for resolving retailer/distributor complaints

• Identifying existing outlets not serviced by distributors and capturing new outlets added. Ensuring distributor coverage at these outlets
• Sharing information with ASM on prospective distributors, competitor information like Trade promotions, NPDs, engagement programs and reporting of market working
• Checking product availability & range and ensuring product visibility & merchandising utilization at Retail outlets
• Ensuring demand creation through product sampling for NPDs / Focus Articles and sharing the demand information with distributors and ASMs
• Ensuring retailer awareness on company products and trade promotions through market visits, catalogues / leaflets etc.
• Driving distributor to purchase articles with market demand and enhancing range selling

• Selling skills
• Analytical skills

• Customer Orientation
• Interpersonal skills

• % Revenue Contribution from NPDs in defined sales area
• Increase in Range Billing in defined sales area
• Incremental retail coverage
• Increase in % Demand Fulfillment of NPD / Focus Articles
• PJP adherence
• Timely Submission of Market Working reports

• Adherence to Market Working Norms
• Market intelligence & Relationship building

• ASM
• MIS Admin team

• Distributors and Retailers